Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 27% said unifying customer data across systems and sources. 30% said technology integration is “too hard.”. 38% said budget.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community Internal 88

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. In brief, it is hard to define, pervasive, systemic, and there will always be bad actors trying to game the system. They can and should take measures to combat fake news. It was entertaining and informative.

Reddit 168

Reddit Government Google System 168

Stephen Waddington

JULY 3, 2020

As lockdown measures ease organisations are taking stock of what they have learnt from the last 12 weeks, to see if there is anything they can take forward to make them more efficient. Community and personal wellbeing We have a new appreciation of each other, of our local community and of our keyworkers.

Local 126

Local Community Measurement Video 126

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

Crisis 167

Crisis Government Privacy Sports 167

PR in High Definition

OCTOBER 28, 2021

She explained that the social media giant has repeatedly prioritised profit over reining in hate speech and misinformation , as its AI systems only catch a tiny minority of offending content. Facebook introduced new measures which attempt to push teens away from harmful content.

System 62

System Social Media Policies Google 62

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 86

Industry Media Technology Employee 86

NewsWhip

JULY 21, 2020

Measuring the flight to quality. He was a pioneer in the fields of recommender systems and reputation systems. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. James Park.

System 78

System Facebook Twitter Software 78

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Pressure on measurement. Technology doesn’t sleep. Moral champions. “It’s

Communications 122

Communications Crisis Internal International 122

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Barokas

MAY 31, 2017

How will I measure success? Over the last two years, we’ve also had the opportunity to educate the market on the technology behind Splash’s water filtration system, which removes 99.999% of bio-contaminants and bad tastes and odors from water. Does my team have the bandwidth to successfully manage the work? Denver Art Museum.

Corporate 60

Corporate System Education Blogging 60

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG. VC investment grew to $7.2

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2

Communications 63

Communications Healthcare Print Community 63

Maxim Behar

APRIL 11, 2024

Friends, community. The current political system isn't functioning effectively, and we witness this not just in Bulgaria but globally. In this new environment, everything has changed except the political system, which remains stagnant. That's the only true measure of success. Maxim: But there is nothing else there.

Television 59

Television System Interviews Travel 59

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. It may be caused by a huge shortage of money due to widespread loss of jobs, a decline in tax revenues and a change in the business system. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Email, social media, and other forms of communication can all be used to reach your target audience. Evaluate your technology needs.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. But the same issue remains: the buying cycle is disjointed and inconsistent.

Marketing 40

Marketing Tools Data Report 40

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels Internal International 40

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Seth received a B.A.

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. That’s everything I know/own, digitally, stored in a familiar electronic filing system. 4: Get Involved in Communities I’m a runner. Get the 28 Key Takeaways in this Handy FREE Checklist NOW. #1:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. The post What’s in Your Fall 2014 Communications Toolkit? Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383