Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. Understand why creating a social media strategy is important for your brand and your executive. Where will the executive’s audience be?

Social Media 85

Social Media Strategy How To Media 85

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy How To Local 78

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 83

Measurement Strategy Banking Travel 83

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Simple, Sustainable Nutrition There are many different approaches and strategies to manage diet and nutritional health. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Exercises 130

Exercises Strategy YouTube System 130

Stern + Associates

JULY 28, 2023

But because decision makers today are bombarded with content, it is important to create thought leadership strategy that is original, insightful, and relevant to your target audience. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

NewsWhip

SEPTEMBER 22, 2022

But just how exactly can you measure brand reputation with RTMM? Let’s take a look at 5 different ways brands can use this vital strategy to find success. . Unlike traditional media, RTMM allows brands to measure public interest when it comes to their online presence. See how the public are engaging with your brand.

Reputation 88

Reputation Measurement Brand Branding 88

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Deirdre Breakenridge

JANUARY 12, 2016

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. Measurement needs to be built-in.

Strategy 150

Strategy Education Community LinkedIn 150

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. B2B businesses that embrace influencer marketing as a core component of their marketing strategy will be well-positioned to thrive in an increasingly competitive marketplace.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 15, 2024

Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. This is a strong indicator to integrate these social listening tactics into your PR and marketing comms strategy. It can also monitor the activities and strategies of competitors.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Diversify your PR strategy: While influencer PR can be effective, it’s important for brands to diversify the content in their comms strategy to reach different audiences and attract varied influencers.

How To 195

How To Consumer Social Media Community 195

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Sansa Stark: Tweak Your Strategy. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts. Community engagement and feedback When it comes to community engagement and gathering feedback, Threads has the potential to foster meaningful connections with the audience.

B2B 170

B2B How To Instagram Reddit 170

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Answering these questions makes sure we are tying our strategy back to business,” says Shonali. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools. Check out the on-demand replay now!

Measurement 120

Measurement Internal International Analytics 120

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr.

Measurement 75

Measurement Media Banking Community 75

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. As an executive, you have the power to set up your communications team for success from the start.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

PR for Anyone

NOVEMBER 8, 2023

This experience sparked her realization that no one was effectively engaging with moms in marketing strategies. Her daughter now manages the day-to-day operations alongside her husband, while Maria handles the marketing and business strategies. Engaging Women Over 55 How do we elevate the voices of women over 55 in consumer markets?

Marketing 130

Marketing Consumer Advertising Advertising 130

Stern + Associates

MAY 8, 2023

Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 111

B2B Social Media Company SMB 111

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. What are some tips for working on an integrated communications team?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Transparency has now become the first line of defense, as it’s no longer a privilege.

Publicity 78

Publicity Brand Branding Ethics 78

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150