article thumbnail

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 128
article thumbnail

The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M.,

Community 150
article thumbnail

The Power of Reinvention with Joanne Lipman

PR for Anyone

She served as Editor-in-Chief of USA Today, USA Today Network, Conde Nast Portfolio, and The Wall Street Journal’s Weekend Journal, leading those organizations to six Pulitzer Prizes. Additionally, she is an on-air CNBC contributor and Yale University journalism lecturer. Find us on

article thumbnail

Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78
article thumbnail

Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

article thumbnail

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. You must look beyond Twitter and Facebook with your PR strategy. Just take a look at the following snapshot from the Global Social Journalism Study.