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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me.

Employee 156
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Young consumers start their news journeys on social platforms and have less loyalty to publications. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. The work was funded and published by the CIPR Research Fund.

Study 111
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

An “Interview” with ChatGPT: What is Public Relations? 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? Here are the top 10 most-read posts from the last 12 months. How has PR Changed?

Blogging 115
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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Yet the business of public relations is thriving. The public values journalism, and people are moving to media channels they trust. One reason is that PR is more relevant—and valuable—than ever.

Mobile 100
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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. Skip over a few chapters, and I was a public relations major and soon-to-be University of Oregon graduate. The Middle. I’m challenging myself and my perspectives.