Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. Time spent on linear TV in Finland remains high compared to other Nordic countries. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms.

Internal 48

Internal International Company Local 48

wiredPRworks

JUNE 25, 2016

s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community. Global Social Media for Local Social Good. Thanks again to The British Council , the U.K.'s

Local 40

Local Social Media Media Internal 40

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. He joined PRSA in 1994.

Communications 212

Communications Employee Crisis Policies 212

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Apps, social media channels and websites have been switched to providing a local context to government guidance.

Government 132

Government Crisis Exercises Retail 132

Cision

JULY 27, 2016

As such, when I was in high school in Oakland, California, he frequently spoke out about those health issues that disproportionately affect the African-American community. Since joining UNCF last fall, what has been your favorite moment or accomplishment as the national director of communications?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Stephen Waddington

JULY 21, 2020

In addition, the UK’s Industrial Strategy sets out longer term investment opportunities with comms potential attached. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Longer term brands need to realign with their markets and the communities that they serve.

Crisis 78

Crisis Agency Enterprise Local 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. They’re part of the community. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 189

System Public Affairs Employee Nonprofit 189

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Internal and External Communications. If you can, find a way to give back — and rally your community to do the same.

Crisis 92

Crisis Marketing Healthcare Resources 92

PRSay

APRIL 15, 2019

The process brought me closer to the discipline of being a communicator and the talented practitioners I call colleagues. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. My passion for my profession has been reignited.

Nonprofit 118

Nonprofit Conference Study Retail 118

Presspage

FEBRUARY 28, 2019

Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. ” The editorial calendar keeps brand journalists on schedule and on point, aligning closely with the content marketing strategy of the organization.

How To 90

How To Local Analytics Social Media 90

5W PR

OCTOBER 20, 2020

BrandPie discovered that only 28% of CEOs were currently incorporating brand purpose into their strategy and decision-making. Once identified, these” believers” should be recruited and those who accept training to represent the brand with local community groups, deliver powerful stories, and recruit others.

Brand 88

Brand Branding Survey Study 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. Influencer marketing and user-generated content (UGC) are both valuable strategies in digital communications, but they differ in several key aspects.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

JULY 13, 2018

Wiltshire Council crisis communications team Laurie Bell and her communication team at Wiltshire Council became the centre of the communication response effort, working with Downing Street, the military, police, NHS and local stakeholders. It’s an example of an unintended consequence of managing communication.

Crisis 60

Crisis Government Local Crisis Communications 60

PRSay

MAY 16, 2017

Follow these steps to figure out which strategies to keep, which strategies to tweak, and which strategies you should consider discarding. She has worked in local, state, and the federal government doing community and public relations for over five years. Take inventory.

Social Media 100

Social Media Government Community Local 100

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. If so, how?

Local 120

Local Newspapers Retail Sports 120

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

DECEMBER 6, 2022

Here are just a few of the things social media specialists are asked to do in 2022: Set and develop social media strategy (not always, but in some cases, especially when they are the only full-time social media person on staff). Manage social communities on a daily basis (definitely). I could go on. Point being: It’s a hard job.

Transportation 74

Transportation Social Media Exercises Energy 74

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

Construction 52

Construction Engineering Community Resources 52

5W PR

AUGUST 12, 2019

Embrace and implement trust-based marketing internally and externally, a strategy whose foundation is rooted in openness and honesty. This is the perfect time to gather the marketing, public relations, community relations, advertising, and corporate giving and sponsorship people together and get them all moving forward.

Corporate 68

Corporate Reputation Marketing Employee 68

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Community relations. Corporate communications. Integrated Marketing Communications (IMC).

Public Affairs 40

Public Affairs Internal International Community 40

5W PR

FEBRUARY 28, 2020

But since its inception, the company has evolved to go deeper into the community, to make a greater impact. It’s a 10 Haircare prioritizes giving back to the communities that have supported them. All while supporting the local artisans who make the jewelry. Rotating Causes. Consumer’s Choice. Give to Inspire.

Company 88

Company Apparel Nonprofit Consumer 88

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Define your internal sales processes first, then mold HubSpot to optimize them. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Konnect Agency

OCTOBER 30, 2019

Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. A solid strategy starts with identifying your specific, relevant and timely goals. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128