Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 82

Marketing Local Crisis Management Internal 82

Burrelles Fresh Ideas

APRIL 2, 2024

NOTE: While they may not be turning to so-called traditional sources of news, Gen Z are helping drive increased trust in news sources, specifically through social media and podcasts , which have both become crucial distribution channels for the media.

Media 102

Media Radio Print Newspapers 102

Stern + Associates

AUGUST 11, 2023

Public relations is a strategy for businesses to maintain communication between themselves and their stakeholders. On one hand, businesses want to communicate important information to their customers, and on the other, customers and other stakeholders want to be informed about the business and its products or services.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. Displaying calorie counts and allergen information is essential.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options. Create compelling content that resonates with their interests and aspirations.

How To 78

How To Resources Storytelling Community 78

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. It’s also ideal to cater to different needs and budgets with a diverse range of consumer health products , services, and information. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 74

Radio Television Media Local 74

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Form Good Relationships With the Media. Invite the media, prominent members of your community, and your friends and family!

Small Business 99

Small Business Community Local Social Media 99

Landis PR

FEBRUARY 26, 2024

Often seen as the domain of legislators and professional lobbyists or advocates, public relations professionals play a crucial role in shaping conversation and informing decision-making. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Presspage

MARCH 27, 2018

It was off-site and therefore less susceptible to power outages and other local problems. ” In such instances, the design changes to elevate key attributes that everyone is searching for, such as the power outage map, contact information and a link to report outages. They love submitting them; they love talking about them.”

Crisis 74

Crisis Travel Web Local 74

Presspage

SEPTEMBER 18, 2017

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

Social Media 122

Social Media Communications Crisis Media 122

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. The PR landscape is ever-evolving, and staying informed through these connections is crucial. Social media platforms Platforms like LinkedIn have revolutionized professional networking.

Publicity 103

Publicity Internal International Resources 103

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers.

Radio 59

Radio Pinterest Television Government 59

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

PRSay

AUGUST 23, 2021

Mistrust in the medical system may continue to fester with the continued spread of misinformation about the vaccines, particularly on social media channels. In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. Enlisting trusted local leaders. According to a Jan.

Communications 128

Communications Local Survey Transportation 128

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

JUNE 18, 2021

People today have access to a wealth of information. There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

MAY 9, 2020

Most organisations communicate in a way that would be more appropriate for a Roman Emperor almost 2000 years ago than the modern internet. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. It remains top down command and control. It’s proved popular in our household.

Brand 157

Brand Branding Travel Crisis 157

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

JUNE 30, 2021

The pick-up truck barely missed Congresswoman Debbie Wasserman-Schultz, who was perched on the back of a convertible, and number of local elected officials. News spread quickly on social media and residents marked themselves “safe” on Facebook. A comprehensive crisis communications plan is a necessity.

Crisis Communications 113

Crisis Communications Crisis Communications Local 113

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

MAY 2, 2014

Suzy underwent a second surgery fairly quickly (the first was done less than a week after we first saw the tumor, to excise it from her mouth)—this second one was a “partial mandibulectomy ,” which means part of her jaw was removed to ensure there were no local cancer cells left. We are a community. Based in the Washington, D.C.,

Community 105

Community Insurance Insurance Facebook 105

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Leeds Beckett University: 100 days to go Freshers Countdown.

Social Media 54

Social Media Media Education Internal 54

Stephen Waddington

MARCH 29, 2020

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Demand for food banks is on the rise.

Crisis 167

Crisis Government Privacy Sports 167

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms.

Marketing 113

Marketing Instagram Media SEO 113

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. Not entertainment like the mis-dis-information mediasphere.”. The rest are questionable.”.

Survey 138

Survey Media Report Journalism 138

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”.

Communications 201

Communications Nonprofit Employee Local 201

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. He said, “I had your original information, so I was shocked to see it this way.”

Report 90

Report How To Ethics Nonprofit 90