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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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How to Create Great Content – FAST

PR for Anyone

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Content can be all about neighborhoods you specialize in and the local community. Don’t forget to invite the local media! Use the traditional and non-traditional calendars.

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How to Tailor Global PR Strategies for Cosmetics Brands

5W PR

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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What is Sober Curious and How to Connect with the Latest Movement

5W PR

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options. Create compelling content that resonates with their interests and aspirations.

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