ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. How can you help your audience win, even if it’s a small win? Click Here. I like those reasons, don’t you?

eBook 219

eBook How To Writing Community 219

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? “Place” is one of the 4 P’s of marketing – and if the place has become a cesspool do you want your brand to be doing much there? (I

How To 159

How To Facebook Social Media Advertising 159

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

APRIL 18, 2019

It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. The Motivation.

Community 69

Community Brand Branding Education 69

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

SEPTEMBER 23, 2015

Here’s how to be a winner. Some identify the best companies in a given industry, like the AVA Digital Awards , which honor excellence in digital communication. Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win.

How To 120

How To Small Business Community Interviews 120

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Two words: vertical markets. How hackers access your bank account?

Pitching 100

Pitching Real Estate Banking How To 100

Critical Mention

JANUARY 3, 2019

That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts. Reading her books in prison had a real impact on me.

Interviews 105

Interviews Ethics Government Internal 105

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. Michael Ares, MDA Corporate Marketing, LLC. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

MARCH 11, 2019

I was helping the local initiative get off the ground and needed some ideas on how to let the people in need know about the program. I decided that first off, I needed to look at this campaign from our target market’s point of view. I was able to use basic A/B testing on Facebook to deliver different stories to the same target market.

Community 45

Community Resources Facebook Interviews 45

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 134

Publicity Small Business Trends Leadership 134

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? How about you? How to Do a Digital Detox: Unplug from Social Media and Do a Deep Cleansing. Decide on how long you want to be away. Now you know how to do a digital detox! Help is on the way!

How To 98

How To Social Media LinkedIn Instagram 98

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

wiredPRworks

FEBRUARY 12, 2021

Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. How can use podcasters get more visibility, more listeners, and more sponsors? Podcasters can get podcast marketing answers at Podfest Global, the world’s largest virtual event for podcasters. “My Barbara Rozgonyi.

Radio 52

Radio Marketing Brand Branding 52

PRSay

SEPTEMBER 2, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. Name: Angela Walters Eveillard, APR. Location: Tampa, Fla. Board nominee position: Sunshine District Director.

Meeting 148

Meeting Leadership Groups Community 148

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

wiredPRworks

APRIL 6, 2022

Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. The post How to Perfect Audio: Social, Live and Virtual with Ted Gregorek appeared first on wiredPRworks. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state?

Pitching 130

Pitching Strategy Publicity Media 130

PR Job Coach

JUNE 12, 2014

I put out an email to my network about potential new opportunities and received a response from someone at Visit Oakland who I had known in the community. After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. How did your career lead to your current role?

How To 197

How To Apparel Tourism Interviews 197

Sword and the Script

JUNE 11, 2024

Traditionally, that role is a mix of HR and communication yet I’m seeing some changes. The roles being unveiled now have sales enablement or marketing operations bent. Having an internal expert who’s curating the content a sales or marketing person needs at the right moment seems invaluable. per share.

Internal 89

Internal International B2B System 89

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. Also, get your free Blueprint to learn how to do this >> HERE and check out our upcoming live events at www.CaptivateandCashinLive.com. ” The answer is no. You want to show the journalist some love.

Pitching 223

Pitching Media Television How To 223

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Shift Communications

MARCH 3, 2016

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin.

Interviews 60

Interviews Conference Creativity Community 60

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. How to Fix Your Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget.

B2B 137

B2B Company Survey Enterprise 137

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 61

Pitching Consumer How To Meeting 61

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.

How To 125

How To Data Community Groups 125

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Do you want to monetize your podcast (how much by when)?

Energy 190

Energy Mobile Community Measurement 190