Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>> Now it’s gone quiet. Are we all AI-ed out? PR Tech Sum No.

Pitching 128

Pitching Study Technology Report 128

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

FEBRUARY 12, 2021

Here are some suggestions for areas of study for students. I recommend aligning with communities and conversations around practice. Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice.

Publicity 103

Publicity How To Ethics Internal 103

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). The pay gap between whites and nonwhites is even wider — an average of $9,000 a year.

Agency 100

Agency How To Survey Employee 100

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Sullivan and Burke gave insight into how to determine the right influencer for your target audience and how to nurture those relationships.

Conference 120

Conference Internal International Data 120

Deirdre Breakenridge

JUNE 8, 2016

Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Read more.

Social Media 150

Social Media Pitching How To Media 150

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 98

Case Study Study Guidelines Internal 98

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. How CEOs should engage.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

5W PR

SEPTEMBER 13, 2019

How To Find Balance. A sound strategy considers the needs and interests of a company’s key stakeholders and tailors its communications to them in an open, clear and transparent manner. It’s also good for lessons learned and a subsequent white paper or case study. In short, you have two key responsibilities. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. I bring my strategic communications expertise to a client.

How To 104

How To Fashion Banking Industry 104

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. What Will I Study? and abroad. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Contently - Strategy

MAY 20, 2024

It offers insights into your website’s overall performance —from the keywords it’s ranking for to how to fix performance issues and how it stacks up against competitors. Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy.

SEO 98

SEO Engineering Content Marketing Google 98

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications. store and interned for EcoPeace Middle East. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170

Software Marketing Leadership B2B 170

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

Ethics 73

Ethics Communications Community Education 73

Sword and the Script

JUNE 6, 2023

Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform. Top challenges facing PR.

Survey 152

Survey Software B2B Pitching 152

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. This study also examined how people in Bahrain are currently utilizing social media to access health related information.

Healthcare 238

Healthcare Social Media Media Case Study 238

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. To find out, internal communicators should become reporters within their organizations.

Communications 158

Communications Nonprofit Employee Film 158

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Those using the scorecard are finding some common themes: [It’s important to] think internally first. ” — Catherine Fink, President, Makovsky Integrated Communications.

Company 189

Company Employee Internal International 189

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? It is not only about one case study, one class or one semester. It should be part of every communications class that we teach to PR students. It can’t be fake.

Case Study 158

Case Study Nonprofit Corporate Tools 158

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. This is the time to tell your story the best way that you know how. .

Writing 52

Writing How To Local Examples 52

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I taught her how to research a database and export a media list. Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child. Marci Davis is communications-practice leader at Jacobs Engineering.

Leadership 159

Leadership Conference Local Internal 159

Doctor Spin

DECEMBER 15, 2023

Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. Intranets are often essential in fostering organisational learning, enhancing social networking, and facilitating seamless internal communication. Ensure your intranet is intuitive and easy to navigate.

System 52

System Employee Meeting Internal 52

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). This column is about time: How we claim it as business owners, and how we can manage it to keep ourselves from being overwhelmed or letting critical tasks and projects slip through the cracks. community building.

System 143

System Case Study LinkedIn Community 143

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. Graduating from college has generated a whirlwind of emotions.

Storytelling 68

Storytelling Journalism Internal International 68

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing.

How To 63

How To Brand Branding Local 63