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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206
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6 Guidelines for Social Media Tragedy Response

Shift Communications

Once we’ve established there’s no threat or harm to our immediate community, we can consider more mundane issues. Hijacking other peoples’ sorrow to sell more stuff is a sure path to public, vigorous, well-deserved condemnation. Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the #PRStudChat community will be answering and discussing the following: How is social media transforming the financial services industry?

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential even, but it does little good without loyal, engaged followers to share the news. A community grows your reach and influence. But how do you manage that community? Where is it found?

Community 120
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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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Education and Public Relations

Presspage

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

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Education and Public Relations

Presspage

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.