Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Whistleblower Frances Haugen has managed to break through where previous Facebook critics have not. What does this mean for the PR community? What about repeated actions?

Ethics 361

Ethics Facebook Case Study Guidelines 361

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

NewsWhip

AUGUST 30, 2022

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . The top communities in July 2022. As has become tradition, r/memes was the top community, though it was closer this month than it has been in previous months. .

Reddit 149

Reddit Community Sports Video 149

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. You must look beyond Twitter and Facebook with your PR strategy. Just take a look at the following snapshot from the Global Social Journalism Study.

Journalism 120

Journalism Social Media Study Media 120

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Unrivaled community, crew and coffee. ?? Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson.

Case Study 78

Case Study Study Agency Creativity 78

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

Local 112

Local Report Newspapers Government 112

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. So seniors play a very important role in our communities today. Right, you know, you got Facebook.

Case Study 100

Case Study Study Media Local 100

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. At the end of the day, as the average social media user, “are you using social media to communicate with brands?” It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers.

Instagram 214

Instagram B2C YouTube Facebook 214

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 82

Case Study Study Guidelines Internal 82

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. What do you think: will Facebook ever successfully bridge the gap between employers and employees?

Employee 104

Employee Facebook Communications Travel 104

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history. Humans are a tribal bunch.

Community 40

Community Case Study Sports Groups 40

Communications Conversations

MAY 19, 2016

As you probably know by now, Facebook unveiled live video for brand pages earlier this year. Since then, a number of other brands have begun experimenting with Facebook Live (I’ve sent the following post to a number of clients who are thinking about experiment, too). General Electric. What have they done?

Facebook 94

Facebook Brand Branding Video 94

Communications Conversations

MAY 15, 2015

Kind of seems like Facebook wants to be the mega spaceship. This week’s news – Facebook announced early Wednesday that they will now be serving articles from 9 selected publishers direct to newsfeeds – no need to wait 8 whole seconds for the article to load on another website! Facebook has a robot service for it!

Hotels 60

Hotels Facebook Web Journalism 60

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects. Messengers. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Is that good?

Report 105

Report Publicity Marketing Pitching 105

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. Turn Your Case Studies Into Content. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Facebook is his shop’s most productive channel, with thousands of followers and stellar engagement rates. Facebook is the only place customers can find that day’s highly-sought after flavors (the fans LOVE exclusivity!).

Case Study 92

Case Study Crisis Study Strategy 92

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

Local 59

Local Report Newspapers Government 59

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. YouTubeAsksObama [Influencers case study].

Case Study 40

Case Study Study Community Social Media 40

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 SEO RANKING.

Marketing 113

Marketing Instagram Media SEO 113

PRSay

MAY 4, 2021

However, according to some reports , women of childbearing age are particularly concerned about possible long-term side effects of the coronavirus vaccine, such as the discredited claims spread on Facebook, Twitter and other social media that the vaccines might cause miscarriages or infertility.

Publicity 168

Publicity Handbook Ethics Study 168

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. It is not just individuals looking to profit from dishonest communication practices. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

APRIL 4, 2017

As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Anecdotally, I can confirm that. It’s a full-time job, and then some.

Social Media 179

Social Media Media LinkedIn Community 179

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

Wadds Inc.

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59