Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad.

Social Media 179

Social Media Media LinkedIn Community 179

Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Some of these were based on my social media classes (ex.

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Social Media Community Media Groups 61

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Just as we have in the past, we analyzed the median engagement rates and activity levels for these brands on Instagram, Facebook, and Twitter.

Social Media 70

Social Media Industry Report Nonprofit 70

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Media Lists and LinkedIn.

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Social Media Media Product Launch LinkedIn 130

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Promoters” are all about promotion on social media platforms.

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Social Media How To Media Journalism 247

Cision

NOVEMBER 13, 2017

We asked what topics you would like to hear about last week and the winner was — social media. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Inspiring Wanderlust and Discovery Social media platforms serve as virtual travel galleries.

Tourism 88

Tourism Social Media Travel Marketing 88

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

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Social Media Brand Branding Marketing 177

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. Jonathan W.

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Social Media Trends Viral Media 84

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Analytics Data 174

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

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Social Media Media LinkedIn Facebook 104

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

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Social Media Marketing Media Facebook 149

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

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Facebook Social Media Government Employee 79

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So what can you do?

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Community Facebook How To Web 93

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. This bodes well for PR professionals who focus in employee and community relations. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Healthcare Social Media Media Case Study 238

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

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Marketing Facebook Social Media Community 244

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Stephen Waddington

AUGUST 9, 2019

Next time you call out a brand on the internet please stop and think about the individuals behind the social media profile. The social media and public relations community was quick to pile in and criticise EasyJet’s actions. The mob pitched its faux fury in Facebook groups, Twitter and industry media.

Social Media 60

Social Media Media Government Internal 60

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

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Social Media Media Pinterest Education 72

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This conference is indeed unique because it is not only for industry professionals, but there is a higher education track to it as well. You never know who is watching your content on social. Networking and meeting pros in the industry. Why was I in NYC?

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Social Media Industry Strategy Conference 42

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

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Social Media Reddit Trends Pinterest 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. These folks are fully tuned into the emerging interplay between media and social media.

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Reputation Social Media Reddit Media 88

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Share your favorite place in the community. Welcome a new business in the community. Do a Facebook Live. Share a statistic about your industry. Post a #TBT.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Facebook today hosts more video views than YouTube does. Give your users content that they enjoy on social media.

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Social Media Media Airlines Video 120

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. But as anyone in the industry knows, this can be a full time job. Prohibition’s social media trends in more detail. The rise of dark social. If you would like help with your content marketing or social media content , feel free to drop us a line.

Social Media 62

Social Media Trends Media Instagram 62

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

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Twitter Community Ethics Resources 324

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. But as anyone in the industry knows, this can be a full time job. Prohibition’s social media trends in more detail. The rise of dark social. Thanks to constantly shifting algorithms, what works this month might not work next month. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry?

Fashion 74

Fashion Social Media Brand Branding 74

Karen Freberg

MAY 11, 2020

I do wish there were more resources and educational features (like what Facebook has done with their Educators Portal) to be able to embed into content that is being covered in our classes. HubSpot Social Media Certification (update). Two years in social media is a lot! Facebook Blueprint Educators Portal.

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Education Social Media Media Resources 59

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. In the meantime, I have seen many conversations arise about what to cover in a social media class in 2019.

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Social Media Media Education Conference 75