PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stern + Associates

MAY 8, 2023

For example, let’s say you’re a B2B company that sells cybersecurity services. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. On Twitter, incorporate hashtags within your posts.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic. As with any emergency, communicators need to draw up a plan for the next 30-to-45 days. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. For example, some vendors evaluate an article wholistically, while others will evaluate it line by line which provides a more granular score. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. PR is a communication function. Get very specific.

Small Business 213

Small Business Fashion Groups Local 213

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Do you lead a community organization? •

Reputation 40

Reputation Measurement How To Financial 40

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. and “Is there no tolerance for racist rhetoric or innuendo?”

Real Estate 111

Real Estate Community Employee Education 111

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

PR for Anyone

DECEMBER 5, 2023

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. A True Leader Empowering Future Innovators As many business owners have experienced, finding employees amid the post-COVID work environment has been a challenge for RB Pest Solutions.

Industry 130

Industry Travel Education Employee 130

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

JANUARY 19, 2023

For example, if you manufacture hot air tools in the roof welding industry, you may create a list of the top tools a contractor may need across a series of applications, such as roof welding or floor welding. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes.

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

JUNE 14, 2019

On the flip side, only 11% of companies had 11 or more social employees. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff. I’ve seen this go terribly wrong when measurement is left to agency partners–again, I want that skill in-house.

Resources 92

Resources Social Media Media Measurement 92

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. TVEyes partners for podcast audience data.

Tools 100

Tools Survey Pitching Analytics 100

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Here are some considerations for these three audiences. Shareholders.

Reputation 60

Reputation Corporate Survey Employee 60

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Glossier, for example. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

APRIL 25, 2015

You’ve decided your audience is mostly on podcasts and Twitter, for example. Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Measure your results. Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

SEPTEMBER 28, 2021

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs).

Survey 112

Survey Software Technology Tools 112

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 132

SEO Content Marketing Marketing Software 132

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” Accessible Pharmacy is an excellent example of such integrated CSR.

Corporate 102

Corporate Consumer Employee Print 102

PRSay

OCTOBER 25, 2017

When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Newhouse School of Public Communications, Jamie Ward, Ph.D. ,

Social Media 119

Social Media Conference Media Corporate 119

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 88

Employee Internal International Training 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 109

Video Marketing SEO Social Media 109

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 7, 2019

Reputation Action 1: Focus on Employees … First. Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. The challenge is to be measurably relevant. When it comes to reputation management, start inside the credit union first.

Reputation 60

Reputation Nonprofit Policies Financial 60

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. million in school supplies. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 86

Industry Media Technology Employee 86