Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Community Conference 347

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 88

Small Business Community Local Social Media 88

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Intentionality is important when addressing loneliness, particularly for individuals in their 50s and beyond who may have less natural opportunities for social interaction.

Exercises 130

Exercises Social Media Television Comparison 130

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

DECEMBER 18, 2019

The 2010s marked a lot of change, opportunities, and exciting events for me both professionally and personally. This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville.

Social Media 52

Social Media Media Video Course 52

5W PR

JUNE 7, 2023

This may include writing, communication, organization, and time management skills. Interns should be connecting with other PR professionals on LinkedIn, attending industry events, and joining online PR communities to stay informed of industry trends and broaden your network.

How To 88

How To Internal International Trends 88

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

Report 105

Report Publicity Marketing Pitching 105

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Sponsor Adoption Events. A fundraising event like that would benefit shelters and also make pet parents aware that a business supports pet-centric events. Such pet parents can be chosen for a “Client of the day’ post on social media.

Marketing 78

Marketing Local Social Media Blogging 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 118

Film Marketing Sports Hotels 118

Action PR

JUNE 18, 2019

You’ve just come across the perfect journalist who is sure to love your upcoming story and will want to write about it. Social media is where it’s at nowadays. 45% of the global population is using social networks to engage with others every day. Social media is where it’s at nowadays. What do you do?

Social Media 40

Social Media How To Media Pitching 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

Melissa Agnes

JUNE 19, 2014

Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Q: How do you communicate with those people in your community who do not have the means or refuse to use social media?

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Karen Freberg

FEBRUARY 22, 2019

The new social media program officially launched today at USC, and it was a true honor to be in attendance. Karen has plans on launching a few more classes later this year, including an Issues in Social Media class. We need to make sure our students are getting both sides of the art and science of social media.

Social Media 48

Social Media Media Groups Industry 48

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

The Awards Blog

AUGUST 30, 2019

Content for a press and/or media kit. Spotlight article in magazines or digital media. Opportunities to raise awareness through social media and other sources. Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think.

Writing 52

Writing How To Local Examples 52

Remote PR Jobs

SEPTEMBER 25, 2023

We provide digital services, ghostwriting and event planning support.” For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget. Many students feel as if they are inadequate or unprepared to handle a client.

Nonprofit 100

Nonprofit Writing Local Training 100

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Community Crisis Film 81

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 92

B2B Community Facebook How To 92

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. But the main focus of the event was the academic studies.

Ethics 80

Ethics Reddit Energy Advertising 80

Deirdre Breakenridge

MAY 30, 2018

This involves tracking keywords to monitor conversations that are taking place on social media. Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar. It doesn’t take long to jot out some content ideas and align those with topical events.

Communications 171

Communications Training Education System 171

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready?

Community 150

Community Twitter Corporate Groups 150

PR in High Definition

JUNE 28, 2022

No doubt we’ve all seen a flurry of rainbow flags hit our social media feeds this month, along with several hit inclusive campaigns in the media. Globally, the LGBTQ+ community possesses a whopping $3.7 Events like Pride seek to uncover the stories of marginalised communities, which is evidently a noble cause.

Reputation 62

Reputation Community Training Consumer 62

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. She was there because RPS is a great community partner. In order to build a community you need more.

Social Media 66

Social Media Media Facebook Construction 66

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. Social media, digital (their website reflects this change), outdoor, traditional, etc.

Social Media 42

Social Media Case Study Media Creativity 42

Sword and the Script

OCTOBER 25, 2022

“A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Communicating to two worlds.

Communications 120

Communications Crisis Internal International 120

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. There’s no one action that will guarantee you media coverage. One way to improve your reach is by gaining media coverage. Write a press release. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

MARCH 23, 2021

It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We treated it like an event build-out — a high-stakes one, but similar. We view the building as a New York City community partner. I’ve been writing it every workday, and I’m still doing it a year later. We’ve taken pay cuts.

Crisis 86

Crisis Employee Trade Shows Local 86

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Former role: Athletic Events Social Media Manager. Current role: Social Content Specialist, Sleep Number. But, fewer BIG moves than I anticipated.

Social Media 60

Social Media Media Airlines Local 60

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. As a morning person, I typically spend the first half of the day on client work and/or writing projects. community building. Prioritize the big stuff. Ask for help.

System 143

System Case Study LinkedIn Community 143

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. We’ve both run workshops and speaking events, but neither are scalable, and they’re only accessible to people that can attend in person. These including blogging, social media and networking.

Communications 95

Communications Community Blogging Agency 95

Waxing UnLyrical

FEBRUARY 4, 2013

Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring.

Community 79

Community Nonprofit Twitter Measurement 79

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Social media breakup. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214