Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. Waning trust.

Survey 145

Survey Media Report Journalism 145

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Reputation 52

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I am just finishing my term as president of my temple locally. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Flack's Revenge

AUGUST 6, 2019

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. From Hero to Zero.

Corporate 198

Corporate Brand Branding Agriculture 198

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. I tried with the new stores to engage the local community.

Ethics 52

Ethics Strategy Real Estate Local 52

Stephen Waddington

NOVEMBER 29, 2019

Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats. Aligning a brand with a political party is a tricky business.

Brand 97

Brand Branding Ethics Local 97

Tough Sledding

JANUARY 25, 2015

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. Partners in the PR disaster. It didn’t work.

Local 28

Local Report Ethics Facebook 28

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures.

Local 120

Local Corporate Groups Ethics 120

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. Host: This is indeed inspiring for many professionalists.

Ethics 52

Ethics Internal International Course 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities! I then worked at my college newspaper as both a reporter, covering the women’s basketball team, and as an ad rep. And second, school newspapers are in my blood. when I was 17.

Newspapers 78

Newspapers Blogging Groups Print 78

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Communications Conversations

OCTOBER 29, 2014

One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People with ethics. People who (hopefully) care about the community they live in. Learn about LOCAL news–you know, that place where you live? But, you really distrust your local newspaper?

Newspapers 152

Newspapers Print Local Instagram 152

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 51

Ethics Interviews Advertising Advertising 51

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

Communications 120

Communications Case Study Training Reputation 120

NewsWhip

FEBRUARY 26, 2021

So we’re hoping that this year’s report signals a break. We have a global report that can see online how this plays out across the different countries. We ended that report with a big question mark: Is this a real rise in trust, an opportunity for institutions to step up and do more? Tonia: Sure. So this is us data.

Brand 78

Brand Branding Media Government 78

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Moving beyond greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Moving beyond greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Moving beyond greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

Google 71

Google Infographics Pitching Resources 71

Maxim Behar

OCTOBER 15, 2023

And we are now something in between publishers, editors, and reporters. And reporters, because it's the reporter who finds the news. The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. Publishers because we own media.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

APRIL 2, 2023

How have your personal public engagements and community causes and activities contributed to you being such a successful and respected person? Whether in first, second or third position, they could eventually get into Parliament or the local authority and govern a municipality. Communications are the backbone of society right now.

Comparison 52

Comparison Newspapers Course Policies 52

Communications Conversations

MAY 3, 2016

Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications.

Sports 0

Sports Leadership Internal International 0

Mark My Words

JANUARY 14, 2021

With his mother and grandmother Doria Ragland, both Americans, it is likely he is picking up their accent which will be reinforced if he attends a local playgroup. The Mirror reported the Sussexes would be paid £30million – other sources put it closer to £20million. The security bill could cost them £4million a year.

Privacy 60

Privacy Healthcare Instagram Banking 60

PR Conversations

OCTOBER 27, 2023

For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Basically, he didn’t think anyone could change the “image” or “reputation” of Nigeria.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63