Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.”

Community 184

Community How To Media Ethics 184

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 68

Healthcare Ethics Communications System 68

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. Here’s one example of a shift that we teach. Is it an important one?

Ethics 76

Ethics Communications Agency Technology 76

Ethical Voices

JUNE 12, 2023

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. I worked with him for about five years before moving to the advocacy communication space where I’ve been for the past decade. What is the most difficult ethical challenge you ever confronted?

Ethics 70

Ethics Storytelling Communications Training 70

5W PR

FEBRUARY 20, 2024

Examples of brands with guiding principles include Patagonia’s Saving Our Home Planet and TOMS’ Improving Lives. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. They cultivate communities around shared company values.

Consumer 78

Consumer Brand Branding Ethics 78

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? We elevate voices.

Ethics 80

Ethics Nonprofit Community Examples 80

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

5W PR

NOVEMBER 24, 2023

For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets. This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

5W PR

JANUARY 16, 2024

Brands like Tom’s of Maine, with their unwavering commitment to natural ingredients and ethical sourcing, exemplify this transparency, building trust with shared values. For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues.

Industry 78

Industry Education Consumer Ethics 78

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Families, communities, our conversations and our institutions break apart when basic civility is absent.”. Incivility is a communication barrier.

Ethics 158

Ethics Policies Groups Survey 158

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

Stephen Waddington

JULY 1, 2021

For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted? Thank you for sharing it.

Report 91

Report How To Ethics Nonprofit 91

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Know your audience.

Ethics 133

Ethics LinkedIn Social Media Agency 133

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. This movement, if successful would compel them to balance profits and ethics. Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Takes the time to communicate through videos. Communicates in earnest and follows up with action. Leads with integrity and leads by example. Is vulnerable and authentic.

Ethics 218

Ethics Exercises Energy Corporate 218

5W PR

MAY 15, 2023

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. For example, some wine brands have started offering canned wine or wine in a box, which is more convenient and appealing to younger consumers.

Consumer 88

Consumer Brand Branding Agriculture 88

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Facebook’s lackluster efforts to oust white supremacist groups from its platform, for example, resulted in a loss of user trust.

Reputation 78

Reputation Ethics Mobile Corporate 78

PRSay

JANUARY 8, 2019

To make your storytelling effective, approach it as you would a strategic communications plan. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? How is your local government benefitting the community? Keep it ethical. Find your organization’s best stories. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Be a dependable and reliable source.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Be a dependable and reliable source.

Skype 150

Skype Ethics Case Study Meeting 150

Wadds Inc.

MAY 14, 2024

Emphasise the company's role in driving positive change With high expectations for businesses to address societal issues, communications should focus on showcasing the company's efforts in areas such as economic growth, job creation and environmental sustainability.

Corporate 52

Corporate Communications Crisis Reputation 52

Stephen Waddington

NOVEMBER 22, 2019

Another day another example of blatantly fake political campaign content. The election campaign is widening the gulf between political campaigning and the norms of organisational communication. It’s an issue that I’ve discussed at length Dan Slee, co-founder and community manager of comms2point0.

Ethics 92

Ethics Government Policies Google 92

The Proactive Report

NOVEMBER 21, 2023

For example, roughly half of users on X (53%) get news there. Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Bianchi Biz Blog

AUGUST 3, 2023

Developing and Implementing an AI Policy It’s advisable to start the process with a cross-functional team that at minimum includes human resources, legal, IT, communications and operations department representatives providing input. They should also stay informed about advances in AI technology and potential ethical concerns.

Automotive 79

Automotive Policies Employee Corporate 79

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing. Get some good advice.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Prakkypedia

JULY 30, 2018

Practised professionally, public relations is ethical, truthful, often serving noble causes, sharing very important messages which can make the community a better place. For example – we find PR people working in road safety, in health promotion, for charities, for animal welfare groups and much more.

Ethics 71

Ethics Fashion Government Engineering 71

Solo PR Pro

FEBRUARY 14, 2023

This may mean reaching out beyond the company to community partners, clients or even focus groups. Look inward Let’s be honest: We all have biases — and one of the best things we can do as communicators is recognize our inherent biases. You cannot make communication decisions based upon how you feel or your perceptions alone.

Ethics 58

Ethics Community Consumer Communications 58

NewsWhip

MARCH 11, 2022

Here’s today’s , as an example. A community idea to book Airbnb stays as another method of aiding Ukrainian residents during the invasion has spread across social media and resulted in more than 61,000 nights booked, amounting to a value of nearly $2 million. Welcome to the NewsWhip Daily spotlight round-up.

Government 78

Government Ethics YouTube Measurement 78