Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

JULY 31, 2013

I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

eBook 83

eBook Enterprise Case Study Web 83

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

Solo PR Pro

SEPTEMBER 25, 2014

During this month’s #SoloPR Topic Chat on Twitter, the community discussed why ethical standards are important in PR, and shared excellent insights and tips on how to handle some common sticky situations. Do you have ethics policies in writing for your #solopr business, or take it case by case? Free ebook: “Get It in Writing!”.

Ethics 70

Ethics Publicity eBook Policies 70

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. You need to do the same with an influencer. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

Storytelling 59

Storytelling Publicity eBook Leadership 59

Solo PR Pro

OCTOBER 9, 2014

Q3: Why do you participate in the #solopr community? Special thanks to community member @LisaGerber ’s client @JackVincent , who donated several prizes! Thanks to everyone who has ever participated in the #SoloPR chat for making it a Wednesday staple for independent communications consultants – both newbies and veterans alike.

Twitter 69

Twitter eBook Banking Community 69

Solo PR Pro

SEPTEMBER 11, 2014

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”. If not, how do you avoid?

eBook 57

eBook Leadership Twitter Meeting 57

Solo PR Pro

FEBRUARY 3, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Free ebook: “Get It in Writing!”. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Solo PR Pro

OCTOBER 7, 2014

As is the case for the vast majority of our Solo PR Pro community, the research also confirms that today’s independent workforce is not just between positions or ”passing through.” And if you haven’t already signed up for our free twice-monthly newsletter, please do so below: Free ebook: “Get It in Writing!”. How did you handle?

eBook 76

eBook Financial Study Small Business 76

Solo PR Pro

AUGUST 28, 2014

We addressed top questions from the community, including: 1. Free ebook: “Get It in Writing!”. Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: Send me a copy! What is Open Enrollment?

Insurance 69

Insurance Insurance Ethics Comparison 69

Solo PR Pro

AUGUST 14, 2014

On the second Wednesday in August, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

eBook 45

eBook Leadership Twitter Meeting 45

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” If we post one link to Twitter once, a very small percentage of our overall community is going to see it. What that means is breaking off pieces of “content pillars” and customizing them for the variety of channels.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Releases that include multimedia can tell a fulsome, interactive brand story, and those that are enabled with social sharing features can reach new audiences and communities. If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. .

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

SEPTEMBER 16, 2014

When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion. We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting. Free ebook: “Get It in Writing!”.

Skype 77

Skype Transportation eBook Twitter 77

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Kristina shares three considerations to keep in mind for your next customer community strategy. Download our ebook PRetrospective now.

Tools 136

Tools Publicity SEO Measurement 136

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource. What format should you use?

eBook 40

eBook Creativity Twitter Tools 40

Sword and the Script

APRIL 19, 2016

Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post.

Media Relations 60

Media Relations Media Interviews Pitching 60

Public Relations Sydney

NOVEMBER 16, 2014

Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. Striking up a relationship with a seasoned journalist is also beneficial due to their extensive network and influence.

Local 90

Local Social Media eBook Meeting 90

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 50

Google Hotels eBook Fashion 50

Solo PR Pro

JANUARY 20, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Free ebook: “Get It in Writing!”. Kellye Crane.

Tools 40

Tools eBook Resources Measurement 40

Solo PR Pro

NOVEMBER 4, 2014

If you know you should raise your rates and want to know what others are charging and how you can get there, or if you’d like help brainstorming new client initiatives with a community of experienced PR pros, you may want to consider Solo PR PRO Premium. Free ebook: “Get It in Writing!”.

Conference 69

Conference eBook Course Education 69

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. It is not enough to tell me to practice my presentation standing up.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

MARCH 11, 2015

And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. From a big picture perspective, most of us believe that we can measure almost anything.

Measurement 40

Measurement How To Analytics Customer Service 40

Doctor Spin

DECEMBER 4, 2023

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Learn more: Social Media Logic: The Amplification of Media Effects Subscribe and get a free ebook on how to get better PR ideas. The International Encyclopedia of Political Communication, 1–6. Writing Technologies eJournal.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Nothing creates better PR writers than a rigid writing schedule. We recommend compiling blog posts into an ebook, for example, or turning a byline article into a how-to video for YouTub e or slide presentation for SlideShare. Calenderize a content schedule – but be flexible. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Free Solo PR PRO ebook Get It In Writing! – The Communications Consultant’s Guide to Contracts.

Tools 78

Tools eBook Print System 78

Waxing UnLyrical

APRIL 7, 2011

But have you stopped to consider that when you are constantly communicating with your employees, sharing the good and the bad honestly, giving them a behind-the-scenes look at what’s going on in other departments and with the business overall, that they could be your secret weapon , the best way to grow your community?

eBook 82

eBook Employee Exercises Community 82

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

SEPTEMBER 11, 2018

All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. Reach out to your community before a post is published to offer feedback or pre-promote. Write to Doris. Identify your Doris, and write your email is if she is your only subscriber. And deliver it consistently.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Community relations. Crisis communications. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40