PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them. Reputation. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Attenzi – a social business story, shines a light on social business that goes beyond the all too typical homages to social media.

eBook 83

eBook Enterprise Case Study Web 83

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Better customer relationships —PR campaigns can help small businesses communicate more effectively with their customers and build a stronger bond with them. The 1-page strategy focuses on how to win.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. Think Beyond Social Media. eBook quotes and contributions. eBook quotes and contributions.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).

B2B 79

B2B Media eBook Interviews 79

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Solo PR Pro

FEBRUARY 3, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Free ebook: “Get It in Writing!”. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Free Solo PR PRO ebook Get It In Writing! – The Communications Consultant’s Guide to Contracts.

Tools 78

Tools eBook Print System 78

Public Relations Sydney

NOVEMBER 16, 2014

Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

Solo PR Pro

SEPTEMBER 16, 2014

I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s public transportation organization is one of our social media clients. When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion.

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Share your post liberally on social media. 7) Have graphics for social media prepared. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Communications: 16%. PR and communications are pretty closely related, though communications is the broader category. It’s probably safe to combine those two shops, which means about one quarter (26%) of influencer marketing programs are managed through communications functions.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

APRIL 19, 2016

Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post.

Media Relations 60

Media Relations Media Interviews Pitching 60

Solo PR Pro

JANUARY 20, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Free ebook: “Get It in Writing!”. Kellye Crane.

Tools 40

Tools eBook Resources Measurement 40

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 50

Google Hotels eBook Fashion 50

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. It is not enough to tell me to practice my presentation standing up.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Masters in Communications

FEBRUARY 12, 2022

All the above forms of media have either migrated or opened outlets on the internet but remain classed in those older forms because they remain their primary outlet or that is where their traditions lie. However, some straddle more than one type of mass communication. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site.

B2B 118

B2B Marketing Survey Software 118

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40