The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. But digital PR is much more about long term relationships.

SEO 66

SEO Strategy Software Digital PR 66

PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now.

Strategy 52

Strategy Training Insurance Insurance 52

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

AUGUST 4, 2014

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 75

Analytics SEO Google Facebook 75

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins).

eBook 120

eBook Google Tools Analytics 120

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. Use digital dashboards. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. Use digital dashboards. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. Use digital dashboards. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

DECEMBER 5, 2018

LinkedIn Groups are dedicated communities of people who are interested in a specific topic or industry. On LinkedIn, there’s a very easy way for companies to track down people who would be interested in their content solutions – and that involves using LinkedIn Groups.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform.

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

It’s helpful to think like someone looking for your particular expertise; for example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Where’s the value for PR?

Software 175

Software SEO Company Tools 175

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. Communication.

Communications 100

Communications Training Web Analytics 100

Doctor Spin

DECEMBER 4, 2023

“Media logic is defined as a form of communication, and the process through which media transmit and communicate information. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T.

Social Media 52

Social Media Media eBook Technology 52

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Doctor Spin

DECEMBER 20, 2023

Here’s an example by Rogers on Steve Jobs: My name is Steve, I love computers but was fed up with the snail’s pace of commercial technology. Here’s the rebel yell statement I wrote for this blog, Doctor Spin: My name is Jerry, I love PR, but was fed up with “social media experts” giving clients b t advice. So I created that.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

FEBRUARY 2, 2017

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) ’ Identify the communities that will respond to your brand values, products, services and social programs. Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

ZudePR

MARCH 22, 2018

Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? I: Cut yourself off Over the past 18 months I’ve cut myself off from various communities in which I have an involvement. Trust me: it’ll save you months of heartache down the line.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Like some technological teddy. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. I wasn’t getting quite enough done. It’d been creeping up on me for years. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

JUNE 3, 2016

What is your principal fault as a PR practitioner? I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. How would you like to end your PR career? Organisation.

Government 40

Government Social Media Local Corporate 40

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. Assign project teams.

How To 60

How To Software System Employee 60