Capture viral behavior with strange projects

Marketwired

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. [By Karen Geier].

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.”

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

McKinney Police Department, NAACP president respond to viral video

PR Daily

Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. Popeyes racks up media coverage and viral buzz. 7 hints to help create viral content.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

It became a formula that underscores how much closer the entertainment community is to social science than it is to art. Virality, or appearance of virality, can be fabricated for a price. Social Media facebook rant social media advertising

What Facebook’s revamped News Feed means for PR pros and marketers

PR Daily

Facebook is dropping the hammer—and brand managers are feeling it. The BBC reported : Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent. Based on this, we're making a major change to how we build Facebook.

Facebook defends drop in users, predicts rising revenue

PR Daily

Facebook is defending its first ever drop in usership. Officials at Facebook contend that the decline in use is a healthy sign for the company, spinning their efforts to change the network for the better. wrote : In Facebook’s Q4 2017 earnings report.

What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon.

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Facebook Zero: When Will We Hit 0% Organic Reach For Facebook Pages?

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. Also, Facebook advises against paid campaigns aiming for more fans for your page.

Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

Facebook is pushing Groups now, as exhibited by the promotional videos like this. And, we know, anecdotally, that more people are tiring of the Facebook feed each day. In my research for one client last year, I came across the Dental Hacks Facebook Group.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

August Publisher Rankings

NewsWhip

Who were the top publishers on Facebook in August 2019? This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content. These were the top web publishers on Facebook in the month of August for 2019.

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Whippie Awards: Best Publishers on Social in 2019

NewsWhip

Top publisher on Facebook . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. In 2018 that took the form of building a community around Reddit. .

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Here are today’s top stories: Facebook partners with journalists and publications for ‘Facebook News’. Vox’s headline read , “Facebook has finally decided that the best way to deliver news is to act like a newspaper.”

Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

Why: “The advent of the social web has changed things significantly, giving businesses a genuine opportunity to engage in a running dialogue with the communities most relevant to them,” explains Adam Vincenzini in this still-relevant post for Convince and Convert as he explains why buzz and hype will be replaced with “developing genuine relationships” (as Jay Baer describes in his excellent book, “Youtility) in the future.

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Monday Roundup: Making Your Business a Valentine

Waxing UnLyrical

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

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Lisa Buyer’s Must ???? Read Picks In Search Engine Journal

Social PR Chat

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom. Your Facebook Page is an extension of your website. We’re beyond the days of when managing a Facebook page was creating posts. Facebook Groups help build community inside community.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community.

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. Community Building Guest Posts Marketing Social Media marketing with memes meme memejacking

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7 social media trends to watch out for before 2020 hits

PR Daily

The average user now spends around 45 minutes per day on TikTok, according to Fast Company, which is more time than users spend on Facebook. TikTok will probably siphon incremental ad budgets away from Facebook, as momentum keeps swinging in the new network’s favor.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I love the collaborative energy, thoughts and community. The image went viral. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this??

How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook.

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What the demise of Mic can teach us about content and metrics

PR Daily

One company that showed promise, an outfit called Mic that was targeted to millennial readers, is defunct, largely due to the algorithm changes from Facebook that limited the reach of so many online publishers. They were hamstrung by their dependence on Facebook.

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Listen Up on Social: Q&A With Jay Baer

Cision

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral.

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‘Hot cop’ in hot water as anti-Semitic posts surface

PR Daily

The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall. Brand ambassadors beware: What social media gives, social media can take away.

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Report: Consumers want to be entertained on social media

PR Daily

Other goals include lead generation and increasing community engagement to grow an audience. Going viral still seems the favored way to score a big social media success. However, social media has a lot more to offer than just viral moments. Facebook’s dominance.

2020 Social Media Trends

Konnect Agency

However, Facebook’s recent removal of likes signals the need for brands to delve beyond surface-level data and dig deeper into inspiring an emotional response and encouraging consumers to take action. Advanced, dynamic and direct ads targeted to communities and tribes.

PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Although Twitter isn’t exactly the best mass media platform for a kitchen appliance, it’s hard to imagine any popular brand choosing not to be there, since that is where the social community – or in this case, the mob – responds to pop culture events.

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5 flawed social media strategies you should shun

PR Daily

Moreover, many firms forget that they have to nurture social media communities: it’s no good generating a Google+ page and then contemplating that customers will miraculously convert your clear canvas into a booming place for discussion. Producing ‘viral content.’.

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. Some PR agencies fall into a trap of chasing only only large, brand-name clients.

Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Facebook. 2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues.

Get Inspired by These 3 Content Marketing Innovators

Cision

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Competition is fierce in this always-connected, digital world.

How to build your social media content calendar

PR Daily

However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click. Other top goals include sales and lead generation, increasing community engagement, growing your audience, and increasing web traffic.

How Life is Good built an anniversary campaign to highlight positivity

PR Daily

The brothers sought to engage their community by telling stories about people doing good for others. Our goal was to call on communities to share #SomethingGood and shift the conversation online.”. The apparel company, founded by Bert and John Jacobs, has optimism in its DNA.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more. Unlike Facebook and Instagram, mornings are golden for Twitter posts, especially 9 a.m.