Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?
Communications Conversations
APRIL 19, 2022
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. They gave me the Twitter password. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Responding to trolls on Twitter. I get that.
Let's personalize your content