Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

The Hoffman Agency

AUGUST 23, 2022

I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. However, as an activist passionate about DEI and sustainability, the technology industry never stood out to me as a noble profession to pursue.

Storytelling 36

Storytelling Community Industry Transportation 36

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. As most PR agencies know, social media is not just for B2C companies anymore.

B2B 276

B2B Social Media Brand Branding 276

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. Community management specialist (community management, posting, pinch hitter in other areas).

Social Media 179

Social Media Media LinkedIn Community 179

Karen Freberg

NOVEMBER 7, 2019

Both of these events are two of my favorite industry events to attend to. New roles and efforts in bridging education and industry. With EDUMax and Adobe MAX – you are seeing more efforts coming together to help bridge educators together with industry professionals. Tons of exciting new program updates and activations.

Education 61

Education Creativity Meeting Community 61

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. This is likely to be most applicable to agencies in the creative and professional services sector. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. In this sector, communications professionals face a different challenge. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Deirdre Breakenridge

SEPTEMBER 30, 2014

theSkimm breaks down headlines across industries, subjects and party lines and makes it easy and fun every morning. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. How are you using social media to promote your Skimm’bassadors program?

Interviews 329

Interviews Social Media Technology Resources 329

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

Victorious PR

JUNE 23, 2023

In the ever-evolving world of cryptocurrencies, the importance of effective communication and public relations (PR) cannot be overstated. As the industry continues to grow and mature, crypto projects face increasing competition, regulatory challenges, and the need to build trust and credibility among potential users and investors.

Leadership 52

Leadership Community Industry Journalism 52

PRSay

MAY 7, 2021

As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Invest in the future. It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Let’s hit it. Let’s Talk Money. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. We will be making new investments over the coming months in talent and technology to advance the agency. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported.

Software 126

Software Analytics Technology Video 126

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Creative skills (26%). Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution.

Conference 110

Conference Internal International Storytelling 110

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I covered Hurricane Sandy in Connecticut in 2012.

Meeting 59

Meeting Automotive Transportation Newspapers 59

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. I only changed a few words here and there. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?

Creativity 40

Creativity Education Video Film 40

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

Stephen Waddington

MAY 2, 2020

There’s the technology issue. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. It’s a wonderful community act of craft. Audio and video is broken up into packets and transmitted across the internet.

Transportation 84

Transportation Government Community Facebook 84