Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 98

Conference Internal International Storytelling 98

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser).

Video 62

Video Social Media Instagram Media 62

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. You can share reels with your followers on Feed , and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. It’s an opportunity to show off your creativity. Likes and comments.

Instagram 62

Instagram Social Media Fashion Media 62

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Stephen Waddington

JANUARY 17, 2019

It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Changes are made either automatically or manually to refine targeting or ad creative. Test and learn.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. Facebook Blueprint Educators Portal. The only thing to note here – which Facebook is working on – is the cost of the exam for students to take.

Education 59

Education Social Media Media Resources 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Silver lining–Can produce creativity! Clicks, shares, etc. Magazine, and.

Agriculture 73

Agriculture Measurement Banking Resources 73

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. Measurement! At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

DECEMBER 1, 2014

Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five.

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! Visiting local libraries and schools to discuss the book with community outreach departments. Within a few short weeks I had a manuscript staring back at me.

Community 40

Community Facebook Writing Local 40

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tracks include content strategy, core content concepts, future of content, and content management and measurement. “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Get creative! #GivingTuesday is on November 29, 2016. What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! These steps are quite easy, really. Have any questions?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Yes, you should be proud.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. I actually have a bunch of them. pts Settings.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. Community management: Community management has come to the fore as a unique role and discipline in itself.

Ethics 75

Ethics Community Internal International 75