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How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

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I’m working from home get me out of here

Stephen Waddington

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. There is no technology solution for comforting someone in tears on a video call. This is mine.

Energy 177
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Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

PRSay

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that.

Meeting 148
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89
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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Here are the areas in which I think we need to focus our energy in skills and learning and development.

Crisis 151