PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 190

Employee Policies Agency Study 190

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

APRIL 5, 2018

To encourage social responsibility, create a culture of giving back to the larger community. This creates a reciprocal, positive outlook of your company and your employees. Create an employee advocacy cohort. Review the cohort’s purpose, at least yearly, and switch leaders to maintain its energy, creativity and inspiration.

Nonprofit 53

Nonprofit Community Employee Energy 53

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community.

Analysis 144

Analysis Tools Software SMB 144

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. However, not all workforces are alike.

Internal 107

Internal International Groups Employee 107

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 137

Internal International Communications Strategy 137

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 92

B2B Community Facebook How To 92

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180

How To Employee Survey Exercises 180

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. OK, then ensure you are acting as a resource for your people, your customers and your community. Your People.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

JUNE 29, 2020

In an uncertain situation, communication matters. Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. The post Why PR And Marketing Matter Now appeared first on Crenshaw Communications.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future.

Leadership 71

Leadership Ethics Creativity Meeting 71

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Christakis, M.D., The Hidden Power of Shared Meaning.

How To 62

How To Groups Employee Study 62

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. Beauty enthusiasts reside everywhere, from major cities to remote rural communities. Global employees Having team members located in each region where the brand sells its beauty products would be ideal. However, this may not always be feasible.

Local 78

Local Resources Analytics Employee 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 89

Brand Branding Marketing Ethics 89

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Communications Conversations

APRIL 9, 2020

Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks. The community comeback. I think brands will devote more of that to community. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Going Beyond Work/Life Balance for True Mental Health.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

OCTOBER 27, 2022

Despite working in more teams than ever before, the global workforce is plagued by loneliness that saps creativity and tanks productivity. Hadley and Mortensen] call on managers to take more responsibility for the well-being of employees and their social interactions would resonate with Dick Beckhard,” the judges said. “He

Construction 62

Construction Groups Creativity Study 62

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. That is another benefit that PR delivers very well.

Brand 185

Brand Branding Marketing Wireless 185

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. Our industry is known for creativity but now, we need to get creative with our resources. As a result, our job roles are even broader than before and cut across all these elements.

Reputation 90

Reputation Creativity Employee Resources 90

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

APRIL 5, 2022

As a white male and ally to women and diverse communities, and as diversity chair for PRSA’s Orange County Chapter , I’m here to share some insights from the session. Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity. Leaning on mentors and allies.

Resources 142

Resources Nonprofit Groups System 142

Cision

NOVEMBER 2, 2015

Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.” Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60