Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

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Facebook Social Media Government Employee 79

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand. You now have the data.

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Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. This bodes well for PR professionals who focus in employee and community relations. They don’t magically start with the new calendar.

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Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. So while they may “be” on various social media platforms, far too often they’re only listening for mentions of themselves.

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Community Social Media Training Education 159

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

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Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Be Helpful.

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Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Another update the platform has announced, is a new feature called ‘Communities’ which is similar to Facebook Groups.

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ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. He had his own plans , of course. Badly played.

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Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Community Building.

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Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

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Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media.

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Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

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NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Reputation Social Media Reddit Media 88

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. In the meantime, I have seen many conversations arise about what to cover in a social media class in 2019.

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Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

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Ethics Social Media Trends Viral 73

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the best things about social media is to come together and share ideas, perspectives and help others out in their journey.

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Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

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Waxing UnLyrical

FEBRUARY 13, 2017

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. for the Master Course, in order to expense it.

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PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

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Social Media Media Infographics Community 113

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

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5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Don’t hesitate to delve into tutorials and online courses to unlock their potential. Stay informed about these evolving technologies.

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Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

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Deirdre Breakenridge

JANUARY 18, 2022

Back in 2014, I made a comment on Facebook about the movie Dear White People. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. No, not in any major way.

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Blogging Ethics Social Media Privacy 239

NewsWhip

NOVEMBER 15, 2020

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. and roughly 14% covered the U.S. presidential election.

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Social Media Trends System Facebook 78

Karen Freberg

AUGUST 13, 2018

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. Some are very large (like Carlos Gil’s Social Media Mastermind Group with 10k+ members) to relatively small (we have a family group for our new nephew Marcus!).

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The Proactive Report

JUNE 18, 2021

Of course those things have to occur. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. What does PR do?

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Sword and the Script

OCTOBER 14, 2014

It became a formula that underscores how much closer the entertainment community is to social science than it is to art. We’re all just trying to figure it out, profitably, of course. But it’s that sort of radical thinking that’s going to be required to topple Facebook from its top seed.

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Facebook Real Estate Advertising Advertising 118

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

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How To Facebook Social Media Advertising 159

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Justine Perez joined the U.S.

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Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

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Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

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Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. For social amplification, go to your community. Be a part of their community. Don’t make them come to you.).

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Storytelling SEO Community Engineering 329

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

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Social Media Pharmaceuticals Company Media 70

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. 79 billion people scroll through Facebook every month, according to November 2016 statistics.

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Waxing UnLyrical

JUNE 27, 2014

The socnet I’ve been turning to for my personal edification and jollification, surprisingly, is Facebook. So back I went to Facebook. I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. You reap what you sow, of course.

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Social Media Media Community Facebook 75

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

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