Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

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Internal International Case Study Web 40

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr.

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Internal International Communications Measurement 40

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Community Publicity Web Social Media 82

ImPRessions - Crenshaw Communications

MAY 11, 2022

Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients. Check it out!

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Conference Privacy Advertising Advertising 156

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. It puts public relations on a collision course with marketing disciplines. They’re engaging directly with internal and external stakeholders. Community management.

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Publicity Customer Service Community Internal 119

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 123

Technology Publicity Software Print 123

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. We have brand and community managers for each title that are responsible for owning those channels.

Film 160

Film Video Community Social Media 160

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. They are waiting for YouTube to correct the mistake.).

Healthcare 238

Healthcare Social Media Media Case Study 238

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Communicators struggle with the same issues regardless of geography. It doesn’t matter whether they’re based in EMEA, or Asia-Pacific, or the US; communicators face the same challenges worldwide.

Internal 40

Internal International Measurement Banking 40

Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Mention examines peer influence in Facebook Groups for PR. “A The market is valued at $4.8

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Tools Survey Pitching Analytics 100

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. Of course, this is easy to say. community building.

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System Case Study LinkedIn Community 143

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. Internet meets external comms: a conversation with Katie Macaulay I met up with Katie Macaulay a couple of weeks ago to swap experiences in external and internal communications.

Communications 68

Communications Instagram Internal International 68

Cision

FEBRUARY 24, 2016

Communication and particularly the written word had always beguiled me – it seemed only natural to combine this with a deep-rooted wanderlust and see if I could contribute to something significant. Nike’s partnership with Apple for the running community was a great early digital example of this. In far too many ways to mention here!

Corporate 120

Corporate Sports Agency Reputation 120

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. Community Involvement. Cancer Research. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

NewsWhip

APRIL 17, 2024

News engagement levels on Facebook have fluctuated significantly over the last few years. That’s true of what’s successful on the platform too, with the type of publishers and content seeing the most success on Facebook is different in 2024 to what we saw in, say, 2020. The three posts have accumulated over 539k engagements.

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Facebook Sports Video Internal 88

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. Reputation Action 3: Demonstrate Community Relevancy. When it comes to reputation management, start inside the credit union first.

Reputation 60

Reputation Nonprofit Policies Financial 60

Maxim Behar

JULY 20, 2022

Host: What it turns out is that we have problems not only in the internal communication, between the coalition partners, between the individual parties, but in general with our international communication in our relations with North Macedonia, now relations with Russia.

Government 52

Government Strategy Communications Course 52

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Sign-up to a free online training course? Another CIPD course via the CIPR.

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Training Ethics Course Analytics 60

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 3, 2019

If I sold these right now, I would stand to earn about $80 in short term capital gains – less taxes of course. In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”.

Data 87

Data Enterprise Survey Instagram 87

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! Just waiting to see if the lightening bolts from the academic community will come down. To give you an idea of how much walking I did, I walked 25 miles in a course of three days – just around the facilities! Yep, I said it.

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Conference Pinterest Hotels Nonprofit 97

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Ditto content.

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Conference Facebook Nonprofit Video 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

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Measurement Meeting Comparison Banking 40

Waxing UnLyrical

MAY 1, 2013

Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. Of course, there are some sales techniques that make us all – ok, most of us – barf. Of course they do! And Happy International Workers’ Day.

Internal 94

Internal International Course Energy 94

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. This is will be my third IMEX conference. Marketing 0.5

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LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 75

Ethics Community Internal International 75

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

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Case Study Study Training Small Business 40

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

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Case Study Study Measurement Pinterest 40

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it.

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Survey Marketing Content Marketing Measurement 90

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Change management.

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Marketing Storytelling Technology Community 52

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. A person who is libeled can, of course, always seek legal action. And what if the person who libels them has no assets?

Healthcare 52

Healthcare Insurance Insurance Social Media 52