Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Is Facebook still a good place to invest in social media marketing? And Facebook, long the Goliath in the social world may be cruising for a bruising. Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Mark My Words

MARCH 13, 2017

Search current articles on Facebook and you’ll find pages and pages on its exciting new messaging app. It began last year when the BBC found that paedophiles were using secret groups on Facebook to share sexual images of children. When the BBC brought this to Facebook’s attention the site’s director of policy asked to see proof.

Facebook 60

Facebook Journalism Media Policies 60

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

How To 241

How To Advertising Advertising Data 241

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

NewsWhip

MARCH 15, 2024

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners.

Data 78

Data Social Media Consumer Trends 78

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” Facebook got caught keeping secrets. This of course received huge backlash online!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 75

Internal International Pitching Corporate 75

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Theoretically, of course, we know this… but it does make you feel a bit less alone when you hear it articulated by colleagues halfway around the world. Communicators struggle with the same issues regardless of geography.

Internal 40

Internal International Measurement Banking 40

Cision

OCTOBER 2, 2017

With sites like Facebook, Twitter, Pinterest, Instagram and others, it’s not a shock that news spreads like wildfire from one side of the globe to the other. Undoubtedly, Facebook takes the cake as the most widespread and mainstream social media site among Hispanics, which makes it all the more important to target this site specifically.

Community 225

Community Pinterest Mobile Television 225

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally.

Brand 118

Brand Branding Marketing Facebook 118

ImPRessions - Crenshaw Communications

MAY 11, 2022

Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Deirdre Breakenridge

FEBRUARY 12, 2015

Of course, there’s plenty more each did, but you get the gist. The Unlock to Share Plugin is a simple plugin that “unlocks” additional content for your visitors after they share it across Facebook, Twitter, or Google+. The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Mention examines peer influence in Facebook Groups for PR. “A The market is valued at $4.8

Tools 100

Tools Survey Pitching Analytics 100

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” Facebook got caught keeping secrets. This of course received huge backlash online!

Crisis 62

Crisis Instagram Social Media Facebook 62

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Cision

AUGUST 26, 2016

Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. It is, of course, nice to get a response with positive comments on an article I’ve written. Second, feedback. Can you be pitched via these channels?

Pitching 120

Pitching Agriculture Report Energy 120

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Email open rates course. Internal comms demand more focus. “62% Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

OCTOBER 26, 2021

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners.

Data 78

Data Social Media Consumer Trends 78

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. Internet meets external comms: a conversation with Katie Macaulay I met up with Katie Macaulay a couple of weeks ago to swap experiences in external and internal communications.

Communications 68

Communications Instagram Internal International 68

Cision

JUNE 13, 2015

Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. By doing so, you’ll be ready to respond should they change the course of their conversation. One poorly timed or worded tweet can gain momentum and spread internationally within an hour.

Twitter 120

Twitter Crisis Web System 120

PR in High Definition

APRIL 25, 2022

April saw the first paying civilians blast off to the International Space Station as part of Elon Musk’s private space exploration service, SpaceX. Facebook has been marred with a string of failures this month, which has included claims of failing to protect younger users , and accusations of spreading misinformation.

Airlines 62

Airlines Travel Twitter Social Media 62

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 13, 2016

Some share their own content on Twitter, Facebook, LinkedIn and the rest. Some industries as a whole have a high social media profile (breaking international news), while others, not so much (oil and gas). If you’re on Facebook, set their updates as priority so they stay at the top of your news feed. Of course she did.

Pitching 120

Pitching Strategy Social Media Fashion 120

NewsWhip

APRIL 17, 2024

News engagement levels on Facebook have fluctuated significantly over the last few years. That’s true of what’s successful on the platform too, with the type of publishers and content seeing the most success on Facebook is different in 2024 to what we saw in, say, 2020. The three posts have accumulated over 539k engagements.

Facebook 88

Facebook Sports Video Internal 88