PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 138

Twitter Survey Journalism Social Media 138

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Speaking live from Ukraine, Oltarzhevskyi said that communication had become a tool of war that had yet to recognised by humanity.

Communications 129

Communications Software Internal International 129

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 148

Publicity Newspapers Journalism Energy 148

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. No sign up!).

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. With more disinformation and misinformation out there, we have seen the importance of cultivating strong relationships with traditional media.”.

Survey 147

Survey Media Report Journalism 147

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. Try our services. Advertising is a distant third. The results?

Survey 99

Survey Industry Leadership Study 99

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. Although it was a historic decision made by the 174-year-old standard-bearer for journalism, AP was not the first major outlet to make the switch in June.

Transportation 185

Transportation Banking System Journalism 185

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

PRSay

SEPTEMBER 26, 2018

A communicator who acts ethically is committing daily to morally practice with a level of excellence, advocacy, and fairness when someone is watching and then they are not.” Social Media Specialist, University Marketing, Eastern Michigan University. Corporate Director of Communications, Acts Retirement-Life Communities.

Ethics 114

Ethics Communications Journalism Corporate 114

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. Nicole spent a year in the development office at New York’s Urban Health Plan, where she first fell in love with social media. “It First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Wadds Inc.

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Speaking live from Ukraine, Oltarzhevskyi said that communication had become a tool of war that had yet to be recognised by humanity.

Communications 59

Communications Software Internal International 59

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Does your organization have a social media account? A Guest Post By Sarah D. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I led the communications throughout the campaign. Why or why not?

Sports 113

Sports Travel Television Agency 113

Cision

SEPTEMBER 8, 2016

I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company. What are your secrets for crisis communication success? What do you see as the biggest communication challenges facing brands today?

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can.

Journalism 108

Journalism Local Storytelling Policies 108

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

The Hoffman Agency

FEBRUARY 8, 2022

The years passed, and things changed, but my goal of pursuing a career in journalism remained. Spoiler alert: I actually ended up majoring in European ethnology and explored various disciplines in the field, including media. Out of my love for dogs and interest in social media came my thesis that focused on dog profiles on Instagram.

Social Media 36

Social Media Travel Engineering B2B 36

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 163

Financial Video Consumer Data 163

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible.

Film 150

Film Social Media Video Writing 150

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Journalism. Media buying. Media relations. Media relations. Social media consulting. Tell us about it in the comments or on social media using #solopr.

Public Affairs 40

Public Affairs Internal International Community 40

Shift Communications

FEBRUARY 23, 2017

Keeping your thumb on the pulse of the media landscape and being ready to react as opportunities arise is critical to securing coverage outside of major corporate or product news—you never know when your evergreen pitch will turn into a feature opportunity. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 67

Automotive Web Meeting Media 67

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 69

Automotive Technology Engineering Trade Shows 69

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 3: Bring context to social media.

Communications 60

Communications Strategy Analytics Groups 60