Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 124

Software Analytics Technology Video 124

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. As I mentioned earlier, safety is our No. 1 priority.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. a super reliable intern. Take HubSpot’s evolution for example.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The company has been self-funded to date.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Presspage

FEBRUARY 26, 2024

This insight underscores the effectiveness of storytelling in the corporate context. By ensuring a uniform message and tone across various channels, such as social media, press releases, and the corporate website, companies reinforce their strategic vision and commitments. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

DECEMBER 3, 2019

With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference. Surveys of the PR community or reporters ( see these ).

Industry 85

Industry Media Technology Employee 85

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis. You know what’s awesome about a digital event?

Measurement 42

Measurement Analysis Banking Internal 42

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 175

Software SEO Company Tools 175

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

MARCH 25, 2016

Video-editing, graphics… all sorts of stuff, because nowadays you can almost always find software and/or apps that will work on Macs or PCs. But what my first Mac taught me, which was life-changing in the sense that I internalized what I’d always known theoretically, was two-fold: Great products can be functional and beautiful.

Training 40

Training Banking Software Web 40

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Where the Fishermen Ain't

OCTOBER 27, 2015

As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again. The signals are impossible to ignore and the possibilities for communications and community engagement are far too compelling. This is changing. Voluntary collaboration?

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again. The signals are impossible to ignore and the possibilities for communications and community engagement are far too compelling. This is changing. Voluntary collaboration?

Web 20

Web Government Technology Corporate 20

Waxing UnLyrical

JULY 22, 2016

Set up a system to track your internal activity. It really doesn’t have to be complicated; use an Excel (or Google) spreadsheet if you need to, or use the tracking and reporting capabilities that so many different PR software platforms provide these days. Note how I said “on your own time, if need be” above?

Measurement 40

Measurement Analytics Google System 40

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Or it could be a production, financial or management failure that causes a corporate crisis for your business. The next step is to set up a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.

B2B 114

B2B Marketing Survey Software 114

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. The plan should also include internal and external stakeholders. Post-crisis analysis. Are you prepared for a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. You’re at the mercy of a vendor and tools come and go. It’s not a scalable or robust approach.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Focus on building a community. Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Cision

OCTOBER 31, 2016

It’s not a secret that LinkedIn is the premier job search platform, although its effectiveness to fill jobs is debatable (many studies demonstrate that networking and internal hiring are more useful for hiring than LinkedIn, although LinkedIn recruiting revenue intimates that a lot of hiring happens from LinkedIn as well). High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Did you know 5B emojis are sent each day on Facebook Messenger?

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Tracking sentiment around a brand and its competitors might be important for a product manager.

Measurement 80

Measurement Publicity Analysis Tools 80

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. How about the communication for your next corporate event?

How To 60

How To Software System Employee 60