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Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117
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Communicating Corporate Strategy & Vision to Investors

Presspage

This insight underscores the effectiveness of storytelling in the corporate context. By ensuring a uniform message and tone across various channels, such as social media, press releases, and the corporate website, companies reinforce their strategic vision and commitments. Want to transform your IR comms?

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Executing M&A post-deal is hard.

Software 164
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Spending on PR Software Growing Again, Study Finds

Sword and the Script

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 100
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. Meltwater case study.

Software 119
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 176
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 153