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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The report includes contributions from panel members, formed from leaders from across the UK communications industry. The crisis has had a devastating impact on financial capital but has led to a rise in social capital. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116
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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.