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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. It has worked with the local council since the outset of the Coronavirus pandemic. Communities responses such as The Bay Foodbank are stepping to provide support. This is my fifth lockdown letter. Apply your craft.”

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Barbara Rozgonyi.

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5 Solos PR Pros Share Why They’re Part of The Solo PR Pro Premium Community

Solo PR Pro

There’s a whole community of like minded people you can lean on. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.

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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

Today’s wellness consumers are faced with navigating diverse landscapes of physical fitness, mental health, mindfulness, financial well-being, and more. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey. Offer apps, guides, or online communities to support their progress.

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What Sustainable And Mission-Driven Branding Means for Consumer Brands

5W PR

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Representation matters, and ensuring the brand reflects the richness of its communities fosters loyalty and connection. Building community Sustainable brands don’t just sell products.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. (And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 103