Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g.

Company 84

Company Brand Branding How To 84

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. Now, the open web is being challenged by the growth of social networking platforms. Sure, many in PR have jumped on the social media and content marketing bandwagons.

Facebook 184

Facebook Web Social Media Engineering 184

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community. Guest Post by J.D.

Community 40

Community Travel Pinterest Mobile 40

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Ethics Trends Viral 126

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Social media and niche communities like r/SkincareAddiction or r/nutrition. AI tools tell you what your ideal customers are doing on the web.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Prohibition

JANUARY 24, 2020

That means we need to start understanding how to cateogorise dark social traffic, as well as creating content for these closed communities, or even setting up our own dark social communities for niche audience groups. More conversations and link shares than ever are happening in private messaging apps like Whatsapp.

Social Media 62

Social Media Trends Media Instagram 62

Buzzstream

JANUARY 22, 2024

How to Find Guest Posting Sites Using Google Search The easiest way to find guest posting opportunities is via Google Search. How to Use BuzzStream to Find Guest Posting Sites BuzzStream has three main areas that you can uncover guest posting sites and quickly evaluate and add them to your post.

Analysis 91

Analysis SEO Guidelines Google 91

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Why: Do you want to know how to price your products more effectively? Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! The Psychology of Pricing.

Analytics 80

Analytics Google Content Marketing Small Business 80

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. E: SEOs are in the same boat as PRs.

SEO 120

SEO Engineering Content Marketing Agency 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance.

Measurement 40

Measurement Web Analytics Content Marketing 40

Cision

MAY 26, 2017

A big part of cause marketing is knowing how to appeal to the demographic. Whatever you choose to support, be sure to do in-depth research and learn what exactly the followers value the most, as well as how they typically consume content. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. How does it work? Social Media Marketing/Management involves: Social listening. Steering users to positive content.

Reputation 62

Reputation Brand Branding SEO 62

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MARCH 2, 2015

Why: “Event-based content creation isn’t always the easiest thing to tackle, but it’s worth learning,” states Eliza Steely in this still relevant post for TopRank. How to Turn Bland Text into Sparkling Online Content. Why: “You’re not a boring old fogie, so why do dull sentences sneak into your content?”

Web 40

Web Small Business Creativity Content Marketing 40

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. How to Conduct your Own Year in Review on Twitter [UML]. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 67

B2B Measurement Blogging Community 67

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Until next time! Critical Mention.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world.

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” So this week’s roundup features seven posts from around the web that focus on success. How to Encourage Your Team to Blog.

Social Media 74

Social Media Resources Web Conference 74

wiredPRworks

NOVEMBER 15, 2016

Influencer Marketing Speaker Presentation Guide. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Additionally, they can provide advice on how to measure the success of campaigns and use data-driven strategies to improve results.

Strategy 62

Strategy Brand Branding Technology 62

Bad Pitch Blog

APRIL 15, 2014

This ultimately helps the reader better articulate how communication has changed to their own clients. Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. Work culture is shifting to address this trend. Click here for a video about the book.

Report 51

Report Fashion Trends Social Media 51

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? In fact, even those who don’t think they do it, probably do. Scrubbing the Internet.

Government 109

Government Reputation Web Corporate 109

wiredPRworks

JUNE 17, 2016

In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills. We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Waxing UnLyrical

MAY 4, 2015

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. How Good Clients Change Your Life. The Power of Emotion: A Lesson from Star Trek. Finding a PR Firm Isn’t the Piece of Cake it Used to Be.

Community 40

Community Content Marketing Travel Agency 40

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I David Berkowitz , Founder, Serial Marketers. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

OCTOBER 5, 2015

This means you must be open to seeing different behaviors fueled by your content,” I wrote in this WUL classic. How To Measure The Effectiveness Of Stories. A solution to the content marketing measurement puzzle. ” 4. 3 Ways to Measure the Results of a Business Storytelling Project. ” 6.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. How to Become a Leader in Your Industry Using Social Media.

Leadership 40

Leadership Insurance Insurance Community 40