Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Frictionless content. by Frank Strong.

Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. You need to establish a plan and a niche to expand your hospital’s presence on the Web. RELATED: We're looking for comms pros who navigated the complex world of health care PR and marketing ].

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How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts. How can health care community leaders and corporate communicators learn from Bogan’s example?

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Best Practices Featured content marketing marketing innovation

Engineering the Enterprise for Content Marketing

Sword and the Script

Recently a puzzle like the one nearby made rounds on the web. Thinking Differently about Employees and Content. Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. The content beast has a voracious appetite.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing.

One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. PR is the Best Kept Secret in Effective Content Marketing.

How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Want to stand out with content?

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The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. To build an audience you have to get visitors to your content hub. What content coverts subscribers?

Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. But what does content mean? At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round.

Undertaking a rebranding, Firefox solicits community input

PR Daily

As the internet evolves, the organization has increased its offerings and now plans to offer a range of web browsers and apps that make users safer, more efficient and happier overall. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ].

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time.

10 major challenges for content marketers

PR Daily

Content marketing attracts, retains and engages customers—that is, if you’re doing it right. Research shows many businesses don’t have a content strategy and, not surprisingly, aren’t seeing results. but that’s hard for many marketers to swallow.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Assumption 1: Create content. Building a New Kind of Cruise Community.

Is it time to get more aggressive with your content marketing?

PR Daily

Content marketing is essential in business today. Now that both audiences and commerce are online, it’s crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include.

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI.

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Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

I appreciate the support of our SFO business community in making this bold move for our environment.”. That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report. YouTube to stop marketing to children.

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3 Powerful Ways to Link Your Business to a Social Cause

Cision

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. Build a community.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

Why and how you should infuse personalization into your PR

PR Daily

Apps, geotargeting and customized content are the trends to ride. Chatbots and branded apps certainly create personalized engagement, delivering the convenience and custom content that drives deep connections. These kinds of apps desperately need expert content.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. What’s bad for digital content providers is also bad for the PR industry.

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Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Clearly, even pre-coronavirus, health concerns were top of mind for marketers and consumers alike.

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3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Here are three tips to catapult your B2B native content and news past the noise: 1.

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Content Curation’s Last stand?

Flack's Revenge

Quora recently sent me an email asking about my favorite content curation examples. But now we’re all exhausted from content overload. The problems start with Free; the assumption that it is our God-given right to access content and apps at low or no cost.

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.? ? Do you understand the black community is in pain?

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Smarter Ways to Measure Authoritative Content. Why: “So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. A solution to the content marketing measurement puzzle.

30 jobs in the PR and marketing world

PR Daily

RELATED: Share the content that captivated audiences ]. Here are 30 of the top new jobs in PR and Marketing: Senior PR manager—Walker Sands, Illinois. Marketing director—YMCA of the USA (National Resource Office), California. Director of PR and social marketing—Chico’s FAS, Inc.,

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces. Content Marketing: Don’t Make Home Improvements to Rental Property.

20 ideas for content that readers want to share

PR Daily

As many communicators turn to owned media to tell their organizations’ stories, it is important to create content that readers want to share on social media channels. It’s not easy to have consistently fresh blog content that people want to read and share. Content Marketing blog tips

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The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Content PR 2.0

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Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

PR Daily

Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more. That can guide you to content and initiatives that resonate.

Monday Roundup: Content Creation Ideas

Waxing UnLyrical

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content.

Six Content Distribution Tips that Everyone Else Isn’t Already Doing

Sword and the Script

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing?

Monday Roundup: Multimedia in PR

Waxing UnLyrical

Photography 101 for PR, Marketing and Life in General. 4 Ways to Build Content Marketing Authority with SlideShare. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Epstein puff pieces put focus on PR and pay-to-play publishing

PR Daily

The answer reveals the complex web behind many digital publications in today’s media landscape, as well as the threat posed to the PR profession by unscrupulous practices. It changed their reputation from being a respectable business publication to a content farm,” Mr. Kiesow said.

Monday Roundup: Email Content

Waxing UnLyrical

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 6 Ways to Repurpose Your Content.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Want to make standout content?

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TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

AdAge reported that although some content creators appreciate being featured, others complain that TikTok uses their content to boost its user base (and, ultimately, its revenue) without sharing the profits.

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