Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild.

Brand 256

Brand Branding Social Media Employee 256

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The online mortgage company has had better years. Its 2021 crisis was precipitated in December when founder Vishal Garg fired 900 Better.com employees on a Zoom call, just ahead of a $750 million injection by SoftBank. The gaming company was hit with multiple investigations into alleged sexual assaults of female employees in 2021.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. How has Substack affected the media landscape?

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. Miami’s Magnetism: Miami wants to be taken seriously.

Trends 78

Trends Internal International Education 78

Remote PR Jobs

SEPTEMBER 25, 2023

To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. A lack of inclusion can sometimes be seen in employee surveys. I found there wasn’t even consensus on the meaning of diversity and inclusion.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. It changed not only the product but its website, pizza boxes, and brand.

Marketing 310

Marketing Product Launch Corporate Viral 310

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Stern + Associates

OCTOBER 4, 2022

I’ve been given a wonderful opportunity to contribute to the mission of the NJ Commission for the Blind and Visually Impaired, presenting a program of best interviewing tips to the community they serve. On September 6, Stern Strategy Group adopted a universal 14-point font size for all its electronic communications.

Groups 108

Groups Technology Interviews Employee 108

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Sure, the fight with West didn’t help that, but the company was already facing declining sales and has been missing quarterly targets. Now what?” . Rule 3: Move Fast.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Let’s start with Salesforce. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

Reputation Us

MARCH 27, 2023

Once considered a niche for large global companies, improving ESG goals has become a focus for organizations of all sizes across industries and geographies. Our question at ReputationUs is , does your company truly care for ESG or is it simply ‘greenwashing’ its customers?

Reputation 78

Reputation Corporate Survey Employee 78

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Here are the eight ways PR can help you improve your video marketing campaigns. #1.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. Photo by Lukas from Pexels. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. Another $50 million was set aside for investments in their communities. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Reputation Us

NOVEMBER 28, 2022

“Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. And Tesla stock — Musk’s largest source of collateral, which is from his only publicly traded company — is cratering. “If

Twitter 78

Twitter Banking Financial Employee 78

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 71

Ethics Training Financial Survey 71

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.

Brand 185

Brand Branding Marketing Wireless 185

PR 20/20

JANUARY 19, 2023

If a customer requires a floor welder, your company may not be the best fit. Creating Q&A or video content featuring company employees, from assembly line workers to CEOs, can help further establish your credibility and humanize your business. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR for Anyone

JUNE 30, 2022

But PR is an opportunity to share the good things in your company as well. What are you doing for the community? What’s a good story about people in your company, things that you’re doing? Yes, that is one component of PR and there are PR professionals who specialize in this area. How are you changing the world?

Crisis 130

Crisis YouTube Video Industry 130

David PR Group

JUNE 8, 2016

A search for nearly any company with the word “jobs” next to it will likely find the company’s Glassdoor listing on the first or second page of search results. In some instances, the Glassdoor listing hits above the company site. An employee must include the positives with the negatives in a Glassdoor review.

Company 40

Company Employee Reputation Corporate 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. But what about the successes? Those are harder to assess. And the fight lives on today.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Reputation Us

MARCH 16, 2022

In an interview in the New York Times , he revealed he came across protesters in Memphis, where he lived, and decided to make a poster that said, “Birds Aren’t Real,” and join the crowd for laughs. If truth is the new lie, and trust is the new misinformation, where does this leave your company? “The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR for Anyone

MARCH 27, 2024

It’s these little moments that remind us that even Hollywood stars like Harrison Ford are just regular people looking for a bit of company during downtime on set. Carrie shares a poignant story about her experience speaking to a group of employees.

Film 130

Film Storytelling Writing Insurance 130

PR for Anyone

JANUARY 30, 2024

Ashton had her own apprehensions—she overcame these fears by diving into research, interviewing individuals over 80, and exploring the forces that frame aging solely as decline. On the contrary, Ashton emphasizes that older employees are far from being a financial burden. Human tendency to resist contemplating the aging process.

Technology 130

Technology Study Social Media Resources 130

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. The company’s advocacy on environmental issues is a core value. But for most mainstream products and companies, the decision to embrace politics – or a politicized issue – is fraught.

Brand 174

Brand Branding Fashion Advertising 174

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. If they ask for an interview, make it easy for them to arrange a time. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. You can download it here. >>>

Journalism 134

Journalism Media Relations Report Media 134

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.

Corporate 108

Corporate Communications Crisis Management Crisis 108