Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 9, 2021

Set your messaging, write the story. How do you go about surfacing the current trends across the media universe? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Distribute strategically and proactively.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer.

Social Media 120

Social Media Media Employee Reputation 120

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

MAY 7, 2024

Email is the first and only ‘killer app’; The emails have just started coming twice a day; and The ad model is coming back soon; this is how the service is monetized, yet the ads typically outperformed other forms of advertising as Shankman’ writes these and they are infused with his personality.

Software 86

Software Pitching Technology B2B 86

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. To really see results you need to build a community. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. *This article was provided by Cision , a PRSA partner.

Social Media 60

Social Media Media Twitter Tools 60

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.

Enterprise 186

Enterprise Tools Technology Privacy 186

Onclusive

FEBRUARY 2, 2022

Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working. Then answer this question in your intro. local time.

Pitching 195

Pitching Data Technology Storytelling 195

Landis PR

FEBRUARY 7, 2022

But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Writing a white paper? Use snippets for organic social media posts and copy for PPC ads.

B2B 52

B2B Communications Trade Shows YouTube 52

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn.

Strategy 87

Strategy Brand Branding Leadership 87

Stephen Waddington

FEBRUARY 14, 2019

Marcel Klebba and I are creating a virtual school to share our expertise in communications. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job.

Communications 95

Communications Community Blogging Agency 95

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Video gets even bigger. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It needs to be authentic.”.

Corporate 74

Corporate Communications Survey Employee 74

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

PRSay

FEBRUARY 15, 2019

This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. who was asking is because they lacked the formal tone that many of us associate with business writing. Also, sentence fragments mean crisp communication. Neither are they sloppy.

Pitching 149

Pitching Media Relations Examples Course 149

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JUNE 18, 2019

She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

JUNE 20, 2016

But in order to do this, and do it well, influencer relations must be merged with an integrated communication strategy. Rely on a combination of these four media types to drive awareness, build trust, expand reach and win over new audiences: Paid Media. Follow the “Social Media Side Door” approach. Shared Media.

Media 180

Media Social Media Advertising Advertising 180

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. You’ll learn a lot that will inform your writing.

Survey 119

Survey B2B Marketing Interviews 119

Communications Conversations

JANUARY 4, 2022

1 – I taught a new digital and social media marketing class at University of Minnesota. Thomas for the last 2 years, I taught a similar digital and social media marketing class at the U this fall. I helped long-time friend Emily Negrin at Inari with social media strategy and content.

Meeting 60

Meeting Groups Social Media LinkedIn 60

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Critical Mention

OCTOBER 14, 2018

Weber Shandwick , “built for the age of perpetual disruption,” is a renowned global communications and marketing services firm with 78 offices around the world. Follow this firm for company news, detailed research reports, upcoming webinars and conferences. Hunter PR is an award-winning agency with offices in New York and London.

Agency 72

Agency Twitter Conference Financial 72

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 151

Company Tools Technology Software 151

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Publish with consistency.

Government 139

Government Survey Ethics Media 139

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Solo PR Pro

AUGUST 7, 2018

By Daria Steigman, Steigman Communications. The post was originally published on International Association of Business Communicators (IABC). As a morning person, I typically spend the first half of the day on client work and/or writing projects. community building. Last week, I tried to freeze time. Be discriminating.

System 143

System Case Study LinkedIn Community 143