ImPRessions - Crenshaw Communications

JANUARY 31, 2022

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Technology 97

Technology Analysis Privacy Facebook 97

ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo!

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 183

Enterprise Tools Technology Privacy 183

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Here, technology isn’t about entertainment. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Investors and partners may require more formal communication, like press releases and reports. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. Others may want to allow the use of AI tools to draft documents, content and communication.

Automotive 78

Automotive Policies Employee Corporate 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking.

Twitter 221

Twitter Report Privacy Government 221

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Such proactive communication shapes the narrative positively and prevents issues from escalating. But how can IROs make the most of these new technologies?

Analytics 78

Analytics Data Ethics Privacy 78

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

Wireless 156

Wireless Privacy Engineering Reputation 156

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You are subscribed to numerous Slack channels for different accounts and are in constant communication with your team all day long. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being a old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being an old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? The issue is compounded by tightening budgets within agencies and communication teams.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. The post Apple’s PR Showdown appeared first on Crenshaw Communications. Earlier this month The Wall St.

Privacy 174

Privacy Data Government Journalism 174

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Enterprise 261

Enterprise Privacy Government Software 261

Communications Conversations

SEPTEMBER 30, 2014

The answer has nothing to do with technology. Because they protect my privacy? Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools' Not because it’s ad free (they’re hanging their hat on this). Huge deal-breaker here.

Technology 152

Technology Facebook Social Media Privacy 152

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Also, as the IoT category has matured, security and privacy have become key concerns. Here, if you got in early, you may have captured some great coverage about the technology’s promise. Am I wrong?

Trends 186

Trends Media Privacy Technology 186

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The post AdTech Pubs Every PR Pro Should Be Reading appeared first on Crenshaw Communications.

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144