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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? balance risks and benefits) if you’re promoting on a site you own or control, through any employee or agent.

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When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

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‘Grit, Determination and Resilience’ Needed in PR, Black Professionals Say

PRSay

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. 22 webinar, “Building a Better Workplace for Black Employees.” Companies are looking for authentic storytellers and authentic representation.”.

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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

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How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. But Kim’s obvious omission in failing to communicate risk information isn’t the point here. Get to know the FDA’s alter ego across the pond: European Medicines Agency.

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. The learning for communicators is a simple one: public perception counts.