Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. Disrupting. Rapid Fire Round.

Local 120

Local Newspapers Internal International 120

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. A sample of recent projects: Communications planning; from strategising through to implementation. Press releases – local, national and international media announcements.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” If in doubt, start local and expand as time and resources allow. But the best campaigns are consistent and drive the brand association over time.

Corporate 168

Corporate How To Employee Nonprofit 168

Engage PR

NOVEMBER 12, 2020

Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level. The key is clarity in your storytelling message. Facts, figures and third-party approved testimonials also form an essential element of the storytelling process. We can help.

Storytelling 60

Storytelling Energy Local Internal 60

Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Nine Actions That Torpedo Global PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Talk about a PR hustle.

Storytelling 132

Storytelling Conference Communications Publicity 132

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. I remember sitting with a college student at a local Starbucks. I look forward to the PRSA International Conference every year for so many reasons. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Ishmael's Corner

NOVEMBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The local time is 10:45 p.m. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Local Communications Publicity 60

5W PR

JUNE 23, 2022

All that the business needs to do is create key messages that will show the target audience how they can benefit from investing in or purchasing from the company, and disseminate those key messages on the right platforms, communication channels, and outlets. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. appeared first on Firefly Communications. What can comms professionals learn from Squid Game?

Film 62

Film Travel Television Local 62

PRSay

MAY 24, 2019

Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination. Who doesn’t love going out to eat?

Tourism 112

Tourism Travel Social Media Instagram 112

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On the communications function: One of my goals was to facilitate communications with our employees who are not here.

Crisis 87

Crisis Employee Trade Shows Local 87

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 88

Employee Internal International Training 88

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Stephen Waddington

MAY 16, 2019

Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. I’ve worked on communications, marketing and sales.” It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. Have the local news anchor in my personal contacts? Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments.

Communications 40

Communications Tools Analytics Television 40

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR? How do you think your background in journalism helps you in your new position? Even though I’ve only been here a few weeks, I’m finding that my skills translate well.

Journalism 120

Journalism Newspapers Writing Report 120

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Source: Edelman , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

APRIL 27, 2018

Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. We’re generating most of the content for the blog in-house with our internal content manager and art director.

Blogging 68

Blogging Pinterest SEO Examples 68

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 50

Ethics Interviews Advertising Advertising 50

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

APRIL 23, 2019

With that in mind, funding storytelling should go beyond “we are expanding our sales and customer support teams,” to include details on technology innovations and growth (e.g., revenue growth year-over-year, client growth or new clients, new international offices, etc.). See this post for more PR storytelling tips.

How To 149

How To B2B Pitching Storytelling 149

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Instead, communicate your story as if you were telling it to close friends. It’s that simple.

Pitching 40

Pitching Media Small Business Writing 40

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

Construction 40

Construction Internal International SEO 40