Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. On Facebook , post between 1 and 2 times a day. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range.

Social Media 211

Social Media Media Survey LinkedIn 211

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. Most recently, Facebook just experienced the classic example of a crisis communications case study. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 225

Communications Marketing Radio Airlines 225

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Don’t miss out on social listening. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. Christopher S.

Social Media 111

Social Media Trends Video Media 111

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

NewsWhip

NOVEMBER 10, 2020

But, it does show that polling as a measure of public opinion is not enough on its own. What about looking at what people share and say on social media to indicate their preferences? Kevin Roose at the New York Times wrote in August about the possibility of Facebook being the true barometer of public opinion.

Measurement 148

Measurement Publicity Data Groups 148

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” They need community management. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Fans Will Engage in Virtual Communication with Each Other. Physical distancing limitations will only heighten social media usage.

Sports 111

Sports Social Media Media Groups 111

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Many communicators claim to have chosen this industry because they hate math. Paid Media. Owned Media.

Measurement 200

Measurement Analytics Google Data 200

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital.

Social Media 120

Social Media How To Media LinkedIn 120

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process.

Media 369

Media Software Pitching YouTube 369

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. Of all images posted on Instagram, 84.16% were photos, compared to 75.14% on Facebook and 52.86% on Twitter. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

Social Media 158

Social Media Media Training Media Training 158

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Communications Conversations

AUGUST 6, 2015

Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled “Theft, Lies and Facebook video.” The key is how Facebook counts its videos views. Not so in Facebook-land. But Facebook: Just 3 seconds. In particular, native Facebook video.

Facebook 60

Facebook Video Social Media Media 60

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

Internal 218

Internal International Communications Employee 218

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. The Impact on Social Media ROI.

Social Media 115

Social Media Brand Branding Media 115

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. May 10th: 2022 Pulitzer Prize winners.

Facebook 78

Facebook Reputation Analysis Web 78

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media. Use the following PR measurement resources to get a true read on your efforts. Most can’t.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

JANUARY 25, 2016

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. ” This should be of high interest to communication and marketing professionals. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100