Prohibition

AUGUST 1, 2023

In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential. His insights are invaluable for anyone looking to navigate the rapidly evolving digital landscape.

Marketing 62

Marketing Ethics Tools Creativity 62

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. a full-service integrated marketing communications firm. Our discussions only reinforced my admiration for Roop & Co.’s

Mobile 75

Mobile Automotive Brand Branding 75

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 102

Media Relations Report Industry SEO 102

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

It was a stew of unscrupulous clients, deceptive tactics, and toxic message communication linked to its campaign. When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Act quickly to correct mistakes.

Reputation 157

Reputation Crisis Management Ethics Agency 157

Burrelles Fresh Ideas

FEBRUARY 13, 2024

So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release. This shift in consumer behavior has prompted businesses to step away from overly curated content and scripted communications. Dominance of TikTok SEO.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

SEPTEMBER 4, 2013

Not only that, it helped me change my approach to communication. But I have also been left unsatisfied by the volume of one-way communication. That early morning is the busiest time for tweeting – everyone competing for space and attention – further resonates with this idea of bird communication. Charm of Finches.

Twitter 81

Twitter Communications Ethics SEO 81

5W PR

JUNE 6, 2022

Additionally, the two-way communication opportunities that a number of platforms provide to their users are a great way for companies to figure out ways to create better communication with their target audiences and respond to their needs, which can improve the overall PR efforts. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? Connect with Liz | LinkedIn | Twitter.

Mobile 142

Mobile Meeting Course LinkedIn 142

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 98

Survey Industry Leadership Study 98

Stephen Waddington

AUGUST 12, 2020

My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Strategic, pragmatic, authentic communication. To help communicators make connections. I wish them all good luck. I’d love to help you tell your story. Adam Driver. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Waxing UnLyrical

MARCH 23, 2016

Regularly interacting with these communities helped me gain immense knowledge. Let’s get together and build a strong community of communications and marketing professionals! Twitter Google+ LinkedIn #SocialPowWow: A meeting ground for Communicators & Marketers. How did these chats help me? reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

NOVEMBER 9, 2021

Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. A crucial part of writing a press release is considering SEO. And while their version isn’t nearly as good, they’ve put in the work to optimize SEO.

Writing 84

Writing Small Business SEO Local 84

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Investors and partners may require more formal communication, like press releases and reports. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stephen Waddington

JUNE 5, 2020

However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR.

Healthcare 90

Healthcare Ethics Software SEO 90

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Rather, AI will be used to create a lot of filler and SEO bait. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 178

Survey Marketing B2B Study 178

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? Connect with Liz | LinkedIn | Twitter.

Mobile 94

Mobile Meeting Course LinkedIn 94

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. It’s important they have a process that includes a combination of engagement and SEO metrics. Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous.

Policies 181

Policies Marketing Viral Pitching 181

Cision

NOVEMBER 12, 2015

Get “The Professional Communicator’s Guide to Copyright Compliance and Fair Use” to protect your brand from copyright violation fines! By posting your videos to your business’s website, you can reap the SEO value of those videos. Pay attention to their feedback and ideas to make new videos. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Shift Communications

JUNE 18, 2015

But as much as you’d like to poke around the competition and see what they’re up to, it’s not always ethical. While confidential player reports may not be available to the general public, there are other aspects of your competitors that are ethical to check out, if you know where to look. Social Media Snooping. Tori Sabourin.

Ethics 60

Ethics Advertising Advertising SEO 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. As a communications pro, you are generally privy to conversations the rest of your peers are not. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Prowly was acquired by Semrush in 2020, in a move I think could be interesting.

Software 85

Software Pitching Internal International 85

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. It is the pre-eminent coaching organization in the world and has extremely high standards, especially in the area of ethics.

Leadership 85

Leadership Training Agency Groups 85

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Follow his Facebook group, Corporate Representatives for Ethical Wikipedia Engagement (CREWE), to learn more. Search yourself.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR in High Definition

MAY 24, 2023

Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. appeared first on Firefly Communications. More commonly used search engines don’t have these same problems, and therefore are more reliable to use for research.

Google 62

Google Engineering Tools Privacy 62

Waxing UnLyrical

MAY 9, 2013

I didn’t use my work email, in case the ‘SEO’ bit deterred them. I said I was a freelance writer working with ethical companies (true), but I worried they’d find other elements of my freelance work incongruous. That’s real communication. I tried to be who the bloggers wanted me to be. You are mercurial. Business is great.

Ethics 82

Ethics Facebook SEO Twitter 82

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 2) Microtargeting augmented by social surround sound.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

Agency 113

Agency SEO Social Media Pinterest 113

Cision

SEPTEMBER 10, 2015

This will make interlingual and intercultural communication skills–or even the ability to recognize when to find a specialist–incredibly valuable for media and PR professionals. If a flaw does make it through the processes, their communication and PR teams might have more notice. What level of eye contact is best in video?

Trends 120

Trends Mobile Web System 120

PR 20/20

OCTOBER 27, 2020

We anticipate that the effective and ethical integration of AI into HubSpot’s products is going to both drive and enable this platform strategy—and prove critical to HubSpot’s future growth. SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. AI can help.

How To 59

How To Marketing Enterprise Data 59

Stephen Waddington

SEPTEMBER 18, 2020

They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. I say this because I think having qualifications in areas like data science, anthropology or macro economics may actually help the PR industry gain gravitas and enhance its reputation amongst its marketing communications cousins.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JANUARY 12, 2021

In other words, multimedia can help communicate to a reader a reason to stick around and read your release. Do press release distribution services have SEO value? The context of the release matters, because depending on the subject matter, a retraction could well be the ethical choice regardless of any embarrassment.

Financial 89

Financial Video Survey Google 89

PR Conversations

JANUARY 29, 2016

It’s become the default activity of public communications even around series issues. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Let’s scrape off all the BS lying as crud on the surface of promotional communications.

Publicity 40

Publicity Ethics Creativity Travel 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48