Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. This is an industry-wide phenomenon and not simply limited to PR/Communications.

Data 312

Data Communications Data-Driven PR Analytics 312

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. When you’re operating a social strategy at the enterprise level, the widespread scale of your efforts can be overwhelming.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 183

Enterprise Tools Technology Privacy 183

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Content is not just communication, it’s a product. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. .

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 180

Measurement Communications Analysis Data 180

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances.

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

NOVEMBER 8, 2017

The marketing discipline will need to be recentered around communications, which is not where it has been in the past.”. To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed.

Communications 170

Communications Marketing Enterprise Case Study 170

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Presspage

APRIL 11, 2024

We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." It was the first solution of its kind: a digital newsroom that made it easier than ever for companies to communicate and interact with the press and other stakeholders. So, what’s next for Presspage? “At

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

DECEMBER 14, 2021

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. PR Manager, Enterprise Company. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job.

Communications 106

Communications How To Banking Government 106

Agility PR Solutions

NOVEMBER 21, 2021

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change.

Enterprise 146

Enterprise Brand Branding Marketing 146

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Institute for Public Relations

JUNE 7, 2023

Lee will receive a $1,200 stipend for publishing a solo-authored research paper on enterprise actors and how they communicate their emerging technologies. The Cision Insights Fellowship, … Continue reading University of Maryland Ph.D. Candidate Wins the Spring 2023 Cision Insights Fellowship →

Enterprise 90

Enterprise Technology Communications Publicity 90

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Customer Service 195

Customer Service Media Enterprise Technology 195

Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges.

How To 207

How To Enterprise Government Technology 207

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

PR in High Definition

JULY 9, 2018

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

NOVEMBER 17, 2021

With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time.

Analysis 195

Analysis Media Reputation Trends 195

Shift Communications

JUNE 6, 2023

This post isn’t intended for marketers and communicators; we tend to be glass half-full types. And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users.

Enterprise 78

Enterprise Reputation Crisis System 78

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69