PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. Guest Post by John Friedman. I kept the job.

Communications 68

Communications Healthcare Enterprise Leadership 68

ImPRessions - Crenshaw Communications

APRIL 3, 2018

When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Buena Vista Pictures (1995). Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. One enterprising PR practitioner has launched Metaverse Public Relations.

Software 85

Software Internal International Pitching 85

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

PRSay

NOVEMBER 22, 2016

At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories.

Measurement 52

Measurement How To System Comparison 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Or it would be siloed in the HR department, who never spoke with PR or communications. Today, employer branding is a business imperative.

Brand 333

Brand Branding Employee Engineering 333

Communications Conversations

MAY 1, 2015

He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. Newhouse School of Public Communications. I’ve relied on my communications background throughout my career, not only in college athletics, but working in higher education. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Leadership needs to understand how content leads,” says Carlos Abler. Content is not just communication, it’s a product. Traditional marketing functions are no longer set up to win. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

Marketing 50

Marketing Wireless Software Journalism 50

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Burson reigned supreme. Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? It’s the whole leadership team asking me to explain myself.

Ethics 71

Ethics Agency Journalism Corporate 71

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. as one internal report puts it. Burson reigned supreme. Harold Burson.

Enterprise 28

Enterprise Financial Journalism Report 28

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Communicate project statuses, campaign successes and setbacks, shifts in priorities, real-time opportunities, and more.

Agency 40

Agency Marketing Financial System 40

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 67

Internal International Conference Public Affairs 67

PRSay

JUNE 15, 2022

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. What are the implications for communicators? No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community.

Policies 165

Policies Community Corporate Enterprise 165

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

APRIL 16, 2019

But, what makes a business grow from a startup to an enterprise success story? Avoid leadership gaps. While successful leadership is not the only component of a thriving company, it’s a key player in the game. The authors focus on how businesses should create a “Leadership Continuity Loop.” strong internal candidates ?

Company 66

Company Marketing Leadership Enterprise 66

Communications Conversations

AUGUST 31, 2018

My wife is in PR and communications. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. I think my background as a journalist plays well in corporate communications/PR. ” Not as much as you might think.

Media 112

Media Journalism Report Video 112

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. But with a holistic approach and a comprehensive strategy, you can gain a deeper understanding of the value of your communication efforts. *This article was provided by Cision , a PRSA partner.

How To 109

How To System Measurement Data 109

PR 20/20

JULY 31, 2018

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. If you tell leadership that you want to double your team because you want to go from a catalog-based program to a content-based program, it can be a costly outlay before seeing results. It really can help to make the case internally.

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

JULY 21, 2021

It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Kennedy’s moonshot speech as a classic example of thought leadership. appeared first on Crenshaw Communications. Its role in the bigger picture is clear.

Tourism 310

Tourism Travel Government System 310