The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Or it would be siloed in the HR department, who never spoke with PR or communications. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR. The post How PR Supports Employer Branding appeared first on Crenshaw Communications.

Brand 333

Brand Branding Employee Engineering 333

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job.

Communications 106

Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JULY 28, 2023

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. This is what we do at Crenshaw Communications. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 180

Measurement Communications Analysis Data 180

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop.

Communications 151

Communications Survey Enterprise Radio 151

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 183

Enterprise Tools Technology Privacy 183

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

Communications 86

Communications Employee Enterprise Local 86

Doctor Spin

JANUARY 13, 2023

And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses. Please consider supporting the blog by sharing it with other PR- and communication professionals. 4 Feed (film). 2022, December 26). Thank you for reading this article. ANNOTATIONS [ + ] ANNOTATIONS 1 MrBeast.

Leadership 52

Leadership Wikipedia Film Case Study 52

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. B2B PR conveys expertise. For B2B brands, expertise counts.

B2B 170

B2B Brand Branding Education 170

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. The post How Data-Driven Storytelling Drives PR appeared first on Crenshaw Communications.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Shift Communications

JUNE 6, 2023

This post isn’t intended for marketers and communicators; we tend to be glass half-full types. And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users.

Enterprise 78

Enterprise Reputation Crisis System 78

Wadds Inc.

OCTOBER 9, 2022

The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. customer persona of a small and medium sized enterprise (SME). We are living in a period of radical uncertainty in which political, cultural, and economic norms are being challenged.

Creativity 118

Creativity Agency Enterprise Crisis 118

NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. Enterprise “I really enjoy the Alerts feature in NewsWhip and have found it helpful in client reporting. in our reviews — well above the minimum threshold of 4.0

Enterprise 78

Enterprise Small Business Software Crisis 78

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 96

Video Communications Strategy Product Launch 96

ImPRessions - Crenshaw Communications

JULY 21, 2021

It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Kennedy’s moonshot speech as a classic example of thought leadership. appeared first on Crenshaw Communications. I’ve always thought of John F.

Tourism 310

Tourism Travel Government System 310

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . PRWeek Awards. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. Guest Post by John Friedman. I kept the job.

Communications 68

Communications Healthcare Enterprise Leadership 68

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do? Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Our Measurement Vendor Selection Guide begins below.

Measurement 52

Measurement Communications Survey System 52

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If 70% of the attendees are from SMBs and startups, then it may not make sense for your enterprise-level executive to participate. As is true of the most compelling thought leadership content, speaker/talk proposals have to dazzle in order to be noticed. Pay-to-play or earned speaking engagement? Have a point of view.

Conference 136

Conference Enterprise Technology Financial 136

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Of course the campaign promotes the brand, but it offers plenty of educational content that conditions the market for the CU’s products and services while actually helping the community in the process. Promoting leadership. Creating depth of message. Some products are complicated.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. The post How PR Helps Turn Prospects Into Customers appeared first on Crenshaw Communications. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

APRIL 3, 2018

When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Buena Vista Pictures (1995). Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170