Barokas

NOVEMBER 29, 2018

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow. Communication between team members and senior management. Interesting in joining our team?

Communications 113

Communications Insurance Insurance Training 113

PRSay

JULY 6, 2021

When they encounter your on-brand recruitment communication, they feel like they’ve finally found the perfect fit. How do people communicate and connect with one another? What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick.

Brand 176

Brand Branding Employee How To 176

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Scott Public Relations

FEBRUARY 1, 2019

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Reputation Us

AUGUST 9, 2023

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. A damaged image may also lead to difficulties in attracting skilled employees. A damaged reputation can have severe and quantifiable financial consequences.

Reputation 78

Reputation Insurance Insurance Financial 78

ImPRessions - Crenshaw Communications

MAY 28, 2019

“The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.” But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity. ” – David Meerman Scott.

Brand 249

Brand Branding Insurance Insurance 249

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. Does your organization communicate confidential information and trade secrets via email? If so, how secure it your email service provider and are your employees required to change their passwords regularly?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends.

Report 109

Report Government Financial Trends 109

The Stalwart Blog

MARCH 12, 2020

Many folks will find themselves out of a good chunk of money because insurance policies and cancellation policies won’t cover the entire bill. Corporate communicators and their consultants will need to think of a wide range of scenarios that could arise from this pandemic. Risk managers and insurance advisors can help there.

Crisis 78

Crisis Insurance Insurance Policies 78

Solo PR Pro

MAY 16, 2023

Kristen Elworthy of Seven Hills Communications suggests bringing on whoever will be handling your work as far in advance as you can afford to and introducing them to clients so they're both comfortable. Short term disability insurance Another option for self-employed people is to purchase short term disability insurance.

Insurance 52

Insurance Insurance Policies Local 52

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The post The PR Winners Of 2019 appeared first on Crenshaw Communications. Barilla Pasta Comes Full Circle. Which organizations fared worst in 2019?

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The post The PR Winners Of 2019 appeared first on Crenshaw Communications. Barilla Pasta Comes Full Circle. Which organizations fared worst in 2019?

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. –Joan Jett.

Reputation 78

Reputation Financial Telecommunications Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Recognize employees. The most fundamental utility of social media for B2B companies is amplification of other communications.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Earlier this year, an anonymous employee (classy, I know), called Target’s culture into question. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

JUNE 28, 2017

This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza.

Airlines 147

Airlines Insurance Insurance Viral 147

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Companies that can take complex information and incorporate it into simple eye-catching visuals to communicate will be remembered. Opens per opener is the number of times the recipient opens the same email.

Data 68

Data Telecommunications Infographics Automotive 68

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand.

Insurance 99

Insurance Insurance Social Media Comparison 99

Communications Conversations

JANUARY 15, 2019

First trend : Employees wanting to see more of their leaders online/on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. ” Great example here: Jack Salzwedel of American Family Insurance. .”

Government 74

Government Employee LinkedIn Insurance 74

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. The learning for communicators is a simple one: public perception counts.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Employees have the potential to be the most powerful advocates for an organisation. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69

Tools Insurance Insurance Handbook 69

Communications Conversations

JANUARY 30, 2018

As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet). It’s all real people–your employees, vendors and customers!

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. There are two major issues here that impact the practice of communications.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

Solo PR Pro

JANUARY 14, 2020

. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. – Paula McNamara Johns , Founder, Paula Johns Communications. – Kristen Grieco Elworthy , Marketing & Publicity Consultant, Seven Hills Communications. You Need a Tribe.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group.

Insurance 60

Insurance Insurance Sports Groups 60

The Stalwart Blog

NOVEMBER 18, 2019

They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces. Lily Li: That’s right.

Data 60

Data Privacy System Crisis Communications 60

Ethical Voices

AUGUST 29, 2022

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. How to make sure your employees understand how you value ethics. It all comes back to respect and fairness, transparency, fact-based communication. Why we need top to turn the mirror on ourselves.

Ethics 91

Ethics Groups Handbook Education 91

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption.

Social Media 60

Social Media Media Twitter Insurance 60

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. Consistency is important.

Facebook 160

Facebook How To Construction Insurance 160

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Man-made disasters. Planning during an emergency is not a good idea.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62