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Avoiding Assumptions in Employee Communications


Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Adopt a new process?

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.


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Employee advocacy: The secret to creating authentic communication

PR in High Definition

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Before creating any kind of communications strategy, you must understand the current sentiment of your workforce. Also, there are often synergies between your communication goals and HR goals.

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5 Best Practices for Internal Communications In the Wake of the SVB Crisis

Ronn Torossian

In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation. In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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3 strong tips for fueling employee retention through internal communications

Agility PR Solutions

With the effects of societal and corporate shifts continuing to ripple across the country, employee retention has become a rising issue for businesses. Re-hiring and re-training cost millions of dollars, but fostering an engaging workplace can help slow this churn and burn.

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How United Airlines Is Communicating Its Vaccine Mandate to Employees


In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

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