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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199
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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

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Being a Successful Communicator For Your Team

Scott Public Relations

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

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How Brands Create Fans

ImPRessions - Crenshaw Communications

“The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.” But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity. ” – David Meerman Scott.

Brand 249
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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. Since her release she has been involved in court-mandated community service and has wisely given no media interviews. Barilla Pasta Comes Full Circle.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. Foster engagement by going mobile.