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Reputation Accounts for More Than 63 Percent of a Company’s Market Value.

Reputation Us

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. Negative publicity, ethical breaches, product recalls, or any crisis linked to reputation can lead to a loss of customer trust and loyalty.

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The robots have arrived in ethics

PR in High Definition

And second, what should you do as a communications professional if they do misbehave? You wouldn’t give a few days training to a junior member of staff and expect them to perform well without a manager, and algorithms don’t have the common sense or moral compass that new employees have. Why should we hold machines accountable?

Ethics 67
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Planning for parental leave as a solo PR pro

Solo PR Pro

Kristen Elworthy of Seven Hills Communications suggests bringing on whoever will be handling your work as far in advance as you can afford to and introducing them to clients so they're both comfortable. Bringing in a trusted team member or subcontractor to handle work in your absence and serve as a point of contact for your clients.

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. firm to defend themselves.”

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. The second is different communications. How has the situation in our country affected the business? So, pragmatism is one of the things.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. ” I brought up the PRSA Code of Ethics.

Ethics 91
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11 Steps For Crisis Management

Prohibition

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Man-made disasters. Planning during an emergency is not a good idea.