Deirdre Breakenridge

JANUARY 13, 2020

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.

Video 339

Video Sports Journalism Education 339

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Of course, we’re not all superstars like Taylor Swift.

Communications 147

Communications Film Radio Reputation 147

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

PRSay

APRIL 2, 2024

The answer, of course, is: You don’t.” So does The Wall Street Journal , covering the most complicated machinations of business. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. “The creation of the universe has a 10-word lead! How do I know?

Journalism 157

Journalism Writing Measurement Course 157

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. It’s also presumptuous and betrays a lack of understanding of the journalism process. Being strategic with your communication is key. Yet there are times to be assertive.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. What about automated customer communications management for highly regulated industries? They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Some employers offer professional development opportunities, whether it be workshops and trainings or subsidies for continuing education courses.

Communications 171

Communications Nonprofit Training Study 171

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Maybe consider it!

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

AUGUST 11, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers. Check out “How Chick-fil-A’s Restaurants […].

Journalism 60

Journalism Storytelling Course Examples 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. He had his own plans , of course. Even former Melania Trump wants a piece of the action.

Facebook 310

Facebook Crisis Employee Government 310

Ishmael's Corner

FEBRUARY 25, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.”

Industry 140

Industry Communications Storytelling Course 140

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The description of our national trust deficit is so dramatic that it practically cries out for a strong, strategic partner to help fulfill the mandate of our institutions – a partner, of course, like Edelman itself.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 4, 2021

But, is this really the right course of action? Of course it depends on the tweet, but you could argue both sides of that one. . The study, published in the Quarterly Journal of Political Science , also found that “Democrats and Republicans altered their views in the direction of the op-ed piece in roughly equal measure.”

Policies 310

Policies Study Leadership Consumer 310

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

JANUARY 2, 2024

Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for how your organisation should defeat competitors in the battle for attention, trust, and support? Source: Journal of Brand Management 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 2, 2024

That’s of course what I did. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? In 2016, I decided to hang out a shingle and start my own business. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning.

Blogging 113

Blogging Software B2B Survey 113

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

What happens when your big story from last quarter has run its course? The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . Bylines or longer-form content can be very useful for communicating a brand’s point of view or mission.

How To 334

How To Media Healthcare Survey 334

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

Doctor Spin

FEBRUARY 26, 2024

Here we go: The Golden Rule of Persuasion Spin Academy | Online PR Courses The Golden Rule of Persuasion The golden rule for being persuasive is straightforward: The golden rule of persuasion is to lay the groundwork; never suggest anything to anyone who isn’t ready to comply—yet. Source: European Journal of Social Psychology 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I transitioned from journalism after being one of the founders of the outstanding daily newspaper "Standart," and I wanted to see if I could succeed in business.

Journalism 64

Journalism Newspapers Training Education 64

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc.

Conference 91

Conference Leadership Journalism Measurement 91

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Needless to say, the future of PR looks very bright.

Study 216

Study Marketing Journalism Advertising 216

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. Kelly, Ph.D., She was 77.

Education 157

Education Journalism Leadership Resources 157

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx.

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. But many agencies have added capabilities in content marketing, digital content creation, and brand journalism that can amplify earned media or add to its impact through shareable content.

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

DECEMBER 5, 2017

The senior executives we spoke to said they focused on building relationships with colleagues who worked in legal, finance and operations as well as other communication disciplines such as marketing and investor relations. She teaches courses in public relations and advertising. While relationships are crucial, so are the basics.

Internal 208

Internal International Ethics Journalism 208

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52